Saturday, September 2, 2023
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| video |
| B2B Marketers, the Customer Journey, and Sales |
| Consider this counterintuitive perspective from this episode's guest: The customer journey is best approached by B2B marketers not from the customer's perspective but from consideration of the touchpoints they, the marketers, have control over. Tune in! » |
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"Your UA Property Has Stopped Processing Hits."
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MarketingProfs Master Class for PRO members
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| Welp, Google has officially killed off Universal Analytics. No sweat—with our Google Analytics 4 for Marketers Master Class, you can get up-to-speed with GA4 in a matter of hours. Check out the Master Class now! |
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| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on October 18. Register now to up your game with AI.
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Did you know that a full 70% of B2B marketers who have participated in "very effective" training feel energized to do their best work? See what else B2B marketers have to say in the 2023 State of B2B Marketing Training Report, available now!
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Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
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| News You Can Use |
| Updates from around the industry |
| Gupshup Launches Domain-Specific ACE LLM to Transform Conversational Experiences PR Newswire |
| Altitude Marketing Named to Inc. 5000 Fastest Growing Companies for 2023 Altitude Marketing |
| Humanify Confirms Pre-Series Funding to Accelerate Gamechanging User Insights Platform PR Newswire |
| Kaon Interactive Launches The B2B Engagement Podcast PR Newswire |
| Jasper Partners With Google Workspace, Webflow, Make, and Zapier to Bring On-Brand AI Content Across the Marketing Stack MarTech Series |
| Apollo.io Secures $100M Series D to Make World-Class Go-To-Market Accessible to All PR Newswire |
| Introducing SOCi Genius Social | Engagements: Elevating Brand-Customer Interactions With AI-Powered Precision Benzinga |
| Revenue Accelerator Acquired by B2B Sales Expert Christi Loucks Business Wire |
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