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MarketingProfs
Sep 2, 2017 Vol. 6, No. 35
In this issue
1. How-To: The Top 5 KPIs Marketers Need to Measure (And How to Measure and Improve Them)
2. Article: The Importance of a Well-Rounded Marketing Technology Stack [Sponsored by Seismic]
3. Podcast: Marketing Lessons From the Toxic Avenger: B-Movie Maker and Businessman Jeffrey Sass
4.  PRO  On-Demand Seminar: Marketing to Today's Bionic Buyer
5. Survey Says: How B2B Marketers Follow Up With Event Leads
6. #SocialSkim: YouTube's Major Facelift, Saudi Arabia's Surprise Sarahah App: 10 Stories This Week
7. Infographic: How Brands Use Instagram Stories
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How-To
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The Top 5 KPIs Marketers Need to Measure (And How to Measure and Improve Them)
By Juuso Lyytikkä
These are the five key KPIs that marketers must regularly measure. You'll learn how to measure them, followed by tips on how to improve the performance of each. Read More
Today's Sponsored Article
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The Importance of a Well-Rounded Marketing Technology Stack
By Seismic [Sponsored Content]
The right marketing technology stack is key to understanding your buyers and meeting their needs. But there is no standard, one-size-fits-all marketing technology stack that will work for every organization. Read More
Podcast
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Marketing Lessons From the Toxic Avenger: B-Movie Maker and Businessman Jeffrey Sass on Marketing Smarts
By Kerry O'Shea Gorgone
Author, speaker, and entertainment business veteran Jeffrey Sass shares marketing lessons from Everything I Know About Business and Marketing, I Learned From THE TOXIC AVENGER, his new book. Read More
FOR  PRO  Members
Today's PRO Item
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On-Demand Seminar: Marketing to Today's Bionic Buyer
Today's buyers are like machines—with immediate access to the info they need. Learn how to reach them and which tools you need to become invincible. Get the know-how to set up your marketing so that no matter how your prospect finds you—or where they are in the sales funnel—you're in sync and ready to meet their needs. Read More
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Survey Says
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How B2B Marketers Follow Up With Event Leads
By Ayaz Nanji
Most B2B marketers take at least four days to follow up with leads after in-person events, according to recent research from Certain. Read More
Quick Take
#SocialSkim: YouTube's Major Facelift, Saudi Arabia's Surprise Sarahah App: 10 Stories This Week
By Christian Neri
YouTube's first-ever logo change and new mobile design & capabilities; anonymous messaging app Sarahah's surprise success; Facebook bans some Pages from advertising; WhatsApp verified biz accounts; 2018 social media trends; Hurricane Harvey & social... Read More
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At-A-Glance
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How Brands Use Instagram Stories [Infographic]
By Laura Forer
The Instagram Story feature has been around for over a year now. How have brands latched on, and how are they using it to drive engagement? Today's infographic looks at how eight industries use Stories. Read More

event calendar

Sep 12
 FREE Seminar—The Future of Content Experience
Sep 13
 FREE Seminar—Use Your B2B Webinar as an Engagement Hub for the Buyer's Journey
Sep 21
 Teach Me How—Artificial Intelligence for Marketing: Getting Started PRO
Oct 12
 Online Seminar—Create Your Content Architecture Blueprint PRO
Oct 12
 Online Course—High-Performance Content Marketing | 12 online classes
Oct 3–6
 B2B Marketing Forum—63 sessions, five keynotes, creative networking, and more!
Oct 13
 Virtual Conference—Marketing Strategy | It's Big Picture Time

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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