MarketingProfs This Week: 19 September 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: How to Synchronize Your Marketing With the Customer Journey
2.	#SocialSkim: Facebook's 100% Ad-View Policy, Plus More Stories in This Week's Roundup
3.	Podcast: GigSalad (Like 'Airbnb for Event Planners') Founder Mark Steiner
4.	PRO Favorite Seminar: The Zappos Story: Create and Sustain a Culture of Service
5.	Survey Says: Seven Things That Make Consumers Distrust Brand Websites
6.	Infographic: The Staggering Scale of What Happens Online in a Minute
7.	My View: Customer Experience Must Be at the Heart of Your Agile Marketing

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How-To

How to Synchronize Your Marketing With the Customer Journey

By Jonathan Moran

Brand loyalty isn't what it used to be. Consumers can now google your product or service and immediately see whether a competitor's pricing or location works better for them. But here's how you can still win them over. Read More

Podcast

GigSalad (Like 'Airbnb for Event Planners') Founder Mark Steiner on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

The story of how a struggling actor turned his experience into GigSalad, a company that enables event planners and others to browse, contact, and hire the entertainers and other services they need for events. Read More

FOR PRO Members

PRO Favorite Seminar: The Zappos Story: Create and Sustain a Culture of Service

Zappos Insights speaker and culture evangelist Jon Wolske will share the value system and legendary approach to customer service that Zappos is known for. He'll show you how that culture of service can be applied in any industry or company—including yours! Read More

What are you waiting for? By starting a FREE PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

Seven Things That Make Consumers Distrust Brand Websites

By Ayaz Nanji

Consumers say content errors and inaccuracies are the top issues that make them distrust a company's website, according to a recent report from Neustar and the Ponemon Institute. Read More

Quick Take

#SocialSkim: Facebook's 100% Ad-View Payment Policy, Plus More Stories in This Week's Roundup

By Angela Natividad

Learn about Facebook's plans to charge advertisers only if 100% of an ad is seen. You'll also get the spill on its upcoming Dislike button, the story behind #IStandWithAhmed, and how Snapchat plans to make money on a platform quirk. Skim to stay on top! Read More

My View

Customer Experience Must Be at the Heart of Your Agile Marketing

By Paul Mandeville

Customers today don't want businesses to merely sell them products; customers want businesses to understand them, too. Agile marketing can help businesses do exactly that. Read More

event calendar

Sep 22	FREE Seminar—Personalized Experiences With a 360° View of the Customer
Sep 24	PRO Seminar—Smarketing: What It Is and Why You Need to Master It
Sep 29	FREE Seminar—Emma's B2B Guide to Beating the Holiday Inbox Rush
Oct 1	PRO Seminar—Creating Trustworthy Content
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 9	Virtual Conference—Tricks and Treats and Content Sweets!
Oct 20-23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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