MarketingProfs This Week

Saturday, September 17, 2022

📋 Table of Contents

1. Webinar Invitations: Examples and Best-Practices

2. Build B2B Marketing Trust With Evidence-Based Content

3. How to Increase Leads: Effective Entry Points for Lead Magnet Signups

4. The State of Competitive Intelligence: Four Trends

5. Four Ways to Improve Brand Loyalty

6. Meh on the Metaverse: How Americans Feel About Virtual Worlds

7. Imagine Soaking in a Heated Pool, Overlooking the Boston Harbor... MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Webinar Invitations: Examples and Best-Practices
article
Webinar Invitations: Examples and Best-Practices
We've all been there: You send out a million party invitations, and nobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips. »
Build B2B Marketing Trust With Evidence-Based Content
podcast
Build B2B Marketing Trust With Evidence-Based Content
Melanie Deziel discusses how powerful content creation can be for B2B growth, and at the same time, how difficult. She also leans into building trust with evidence-based content, and why it's so important to do so. Read more and listen in. »
How to Increase Leads: Effective Entry Points for Lead Magnet Signups
article
How to Increase Leads: Effective Entry Points for Lead Magnet Signups
This article explores what entry points are and how to successfully use them to get people signed up and into your database. »
The State of Competitive Intelligence: Four Trends
article
The State of Competitive Intelligence: Four Trends
Do you have a dedicated competitive intelligence team, or does your company just poke around on its competitors' social media now and then? The results of a new study might convince you to ramp up your tactics. »
Four Ways to Improve Brand Loyalty
infographic
Four Ways to Improve Brand Loyalty
This infographic explores four approaches for building brand loyalty: providing exceptional customer service, building a community, highlighting your brand's best attributes, and offering loyalty programs. Check out the infographic. »
Meh on the Metaverse: How Americans Feel About Virtual Worlds
research
Meh on the Metaverse: How Americans Feel About Virtual Worlds
Most Americans are uninterested or wary about the metaverse/virtual worlds, according to recent research. Check out the study findings. »
Imagine Soaking in a Heated Pool, Overlooking the Boston Harbor...
MarketingProfs B2B Forum
Or grab your ticket to B2B Forum and make it a reality! The conference will energize you and give you the skills to be the best marketer you can be. Then you can let it all sink in at our host hotel, the super swanky Omni Boston at the Seaport (our event room rate is one of the best in the neighborhood!) You can even stay an extra night or two and enjoy all the amazing things Boston has to offer.
Boston is waiting for you!
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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The Cost of Poor Business Writing »
12 Reasons User-Generated Content Is Important for Brands [Infographic] »
News You Can Use
Updates from around the industry
HubSpot Addresses the Crisis of Disconnection With Platform-Wide Enhancements Announced at INBOUND 2022 MarTech Series
Logica Research Adds New Senior Research Manager to Team EIN News
Demandbase Partners With Snowflake to Deliver Access to Account Intelligence PR Newswire
Madison Logic ABM Success Series Spotlights Enterprise Marketing Teams Accelerating the Buyer Journey PRWeb
Mperativ Unlocks Strategic AI for Marketing With First Cloud Offering to Bring AI Predictions to Marketing Planning and Measurement MarTech Series
SalesIntel and Openprise Partner to Deliver the Highest-Quality Data for B2B Clients Digital Journal
Upcoming Events
SEP
20
[Webinar] Why You Need a Community Strategy (And How to Build It) in an Age of Digital Transformation with Brian Fanzo
45 minutes | sponsored by Vidyard
SEP
22
[Webinar] Lead Scoring Best-Practices That Lead to Better Alignment and More Sales
45 minutes | sponsored by Adobe Marketo Engage
SEP
28
[Webinar] How to Create a Sales Enablement Process That CONVERTS
60 minutes with Kenda Macdonald
SEP
29
[Webinar] Content Creation and Curation: The Missing Link Between Sales and Marketing with Pam Didner
45 minutes | sponsored by Bigtincan
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