MarketingProfs Today: 17 September 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Slow Marketing: How to Deliver Faster Results by Slowing Down
2.	#SocialSkim: Apple Takes Aim at Facebook's WhatsApp, Plus 12 More Stories
3.	Podcast: The Sweet Taste of Marketing Success: Stonewall Kitchen CEO John Stiker
4.	PRO Take 10: Seven Steps to a Successful Re-Engagement Campaign
5.	Survey Says: Marketing to Millennials: Social Media, Privacy, and Email Trends
6.	My View: 5 Things Marketing Leaders Do to Inspire Deeper Customer Engagement
7.	Infographic: The State of Social Media Marketing

Join us on Sept 27 for our free seminar How to Create Rapid Personas to Make Your Marketing More Effective. Register today.

How-To

Slow Marketing: How to Deliver Faster Results by Slowing Down (Yes, You Read That Right)

By Ann Handley

In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real results—faster. Read More

Podcast

The Sweet Taste of Marketing Success: Stonewall Kitchen CEO John Stiker on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Here's the story of how two entrepreneurs grew their homemade jam and jelly business into an international success via content marketing, social media, and brand engagement. Read More

FOR PRO Members

NEW Take 10: Seven Steps to a Successful Re-Engagement Campaign

You'll learn about a seven-step process detailing how to set up and launch your subscriber re-engagement campaign from scratch. You'll also learn about different types of winback emails, the order in which to send them, and what to do with inactive subscribers. Read More

Join us on October 14 for our free Mobile Marketing Virtual Conference to learn how to create a viable, flexible strategy to capture the attention of your mobile customers. Register today.

Survey Says

Marketing to Millennials: Social Media, Privacy, and Email Trends

By Ayaz Nanji

Millennials in the US are heavy users of Facebook's platforms, they are less worried about privacy than are older consumers, and they are still influenced by email campaigns, according to recent research from Fluent. Read More

Quick Take

#SocialSkim: Apple Takes Aim at Facebook's WhatsApp, Plus 12 More Stories This Week

By Christian Neri

Apple puts Facebook's WhatsApp and other messaging platforms in its crosshairs, while YouTube introduces a community feature. Also: Facebook's plans to make users shop on Messenger, and why B2B brands shouldn't shy away from Snapchat. Read More

My View

Five Things That Marketing Leaders Do to Inspire Deeper Customer Engagement

By Tom Cates

A company's personal connection with customers depends on the people who interact with those customers. Here's what good marketing leaders do to keep those connections open. Read More

event calendar

Sep 20	FREE Seminar—Agile Marketing: How to Move From Big Projects to Small Sprints
Sep 22	PRO Seminar—Break Through the Noise: Three Strategies to Double Sales
Sep 27	FREE Seminar—How to Create Rapid Personas to Make Your Marketing More Effective
Sep 29	PRO Seminar—Inspiring Action: The Future of Influencer Marketing
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 14	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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