📋 Table of Contents

Saturday, September 16, 2023

📋 Table of Contents

1. How Marketers Can Use Identity Graphs to Understand Their Customers Better

2. Discovering the Brain Science That Drives B2B Buyer Behavior

3. How B2B Marketers Can Shift to Buying Groups in Three Months or Less

4. Build B2B Marketing Trust With Evidence-Based Content

5. The PPC Power Players: Ad Platforms Making a Big Impact in 2023

6. What Top Salespeople Do Differently Across the Sales Cycle

7. Direct Mail Marketing's Top Advantages and Challenges

8. Keep 'Em on Your Site MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

How Marketers Can Use Identity Graphs to Understand Their Customers Better

As a marketer, your goal is to deliver real-time, relevant, and engaging experiences to propel your brand forward. Closing customer identity gaps with an identity graph can help. »

podcast

Discovering the Brain Science That Drives B2B Buyer Behavior

Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of influence and the reasons a target audience might say no. Read more and listen in. »

article

How B2B Marketers Can Shift to Buying Groups in Three Months or Less

Your buyer is most often a group, not a single person. So, how can you tailor your marketing tactics to multiple people? This article offers a road map. »

video

Build B2B Marketing Trust With Evidence-Based Content

Modern customers are incredibly skeptical. They're not likely to take anything you say at face value. And why should they if you don't include evidence to back it up? So... what creates evidence? Tune in! »

article

The PPC Power Players: Ad Platforms Making a Big Impact in 2023

Whether you use them together or separately, Google Ads and Facebook Ads are the leading PPC ad platforms in 2023—but there could be challengers. In this article, discover which platform is best for your business. »

infographic

What Top Salespeople Do Differently Across the Sales Cycle

What is it that top salespeople—those who meet ambitious goals, have high win rates, and achieve premium pricing—do differently? According to research from RAIN Group, it's not just one thing but a series of behaviors across the sales cycle. Check out the infographic. »

research

Direct Mail Marketing's Top Advantages and Challenges

Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research from SeQuelResponse. Check out the study findings. »

Keep 'Em on Your Site

MarketingProfs Master Class for PRO Members

The more time your audience spends on your site, the more trust you earn. So don't let 'em leave! Find and fix your leaks with Christopher S. Penn's Master Class, Google Analytics 4 for Marketers. Chris walks you through GA4's tools with a focus on what marketers like you need to know. All 13 short video lessons are available to PRO members now.

Find and fix your leaks

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on October 18. Register now to up your game with AI.

September is packed with PRO Roundtables! Join our expert moderators for conversations on what matters in marketing today—and offer your own input. On the docket this month are AI Prompts with Marcus Nelson, Email Marketing with Jay Schwedelson, and Content Marketing with Ashley Faus. The pluses of being PRO never end!

Did You Miss Us?

Recent MarketingProfs content

The Big Get Bigger: Five Companies Now Attract Half of All Ad Spend »

The PPC Power Players: Ad Platforms Making a Big Impact in 2023 »

How Audience Research Shapes Interactive Experiences That Convert »

Direct Mail Marketing's Top Advantages and Challenges »

How B2B Marketers Can Shift to Buying Groups in Three Months or Less »

What Top Salespeople Do Differently Across the Sales Cycle [Infographic] »

News You Can Use

Updates from around the industry

Discuss Demonstrates the Power of Generative AI to Transform Qualitative Research GlobeNewswire

Dynata Partners With Comcast Advertising to Strengthen Media Measurement PR Newswire

DanAds and Operative Streamline Self-Serve Sales Workflow for Publishers in the Cloud Benzinga

Virtusa Acquires Factor Creative, Amplifying Creative and Martech Offerings for Enterprises Yahoo Finance

ON24 Celebrates 2023 Winners of the Digital Engagement Excellence Awards Business Wire

Revenue Grid Introduces AI Capabilities for Authentic Sales Process Automation in B2B Deals PR Newswire

Intellimize Powers Precision Marketing With 6sense Benzinga

AwareX and Partners Present Groundbreaking Catalyst Project Focused on Employee Digital Engagement for B2B Customers PR Newswire

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