MarketingProfs Today: 15 September 2018: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: RIP SlideShare, It Was Good While It Lasted
2.	Article: How to Ensure ABM Success via the Right Organizational Structure
3.	Podcast: Don't Wait, Get Your Brand 'Crisis-Ready' Now: Melissa Agnes on Marketing Smarts
4.	PRO On-Demand Seminar: How to Build Presentations That Make People Say YES
5.	Quick Take: 3 Ways to Reach Customers With Personalized Content: Data, Emotion, and Metrics
6.	Survey Says: Google Ads Mobile Benchmarks for 18 Industries [Infographic]
7.	Infographic: 72 Stats to Help You Plan Your SEO Strategy

There's still tiime to register for Marketing Writing Bootcamp. Get 13 on-demand sessions to help you write ridiculously well (no burpees required!)

How-To

RIP SlideShare, It Was Good While It Lasted

By Mathew Sweezey

Despite its massive fan base, loyal users, and billions of impressions, our beloved SlideShare has succumbed. A once-powerful channel is all but dead, and here's why. Read More

How to Ensure ABM Success via the Right Organizational Structure

By Debbie Qaqish

Many marketing organizations lack the organizational structure to energize and optimize an ABM strategy and program. In some ways, Marketing's traditional org chart may actually hinder ABM success. Read More

Podcast

Don't Wait, Get Your Brand 'Crisis-Ready' Now: Melissa Agnes on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Crisis management master Melissa Agnes offers a sneak preview of her MarketingProfs virtual conference presentation, Crisis Ready: A Strategy for Building an Invincible Brand in an Uncertain World. Read More

FOR PRO Members

On-Demand Seminar: How to Build Presentations That Make People Say YES

In this Teach Me How seminar, you'll learn how to build the substance, structure, and style of your presentations that make it easy for your audience to say YES. Read More

Register for Marketing Writing Bootcamp to get access to 13 on-demand sessions where you'll learn to be more engaging, chase away boring content, and refine your writing flow (plus, so much more). Your marketing deserves this!

Survey Says

Google Ads Mobile Benchmarks for 18 Industries [Infographic]

By Ayaz Nanji

What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries? Read More

Quick Take

Three Ways to Reach Customers With Personalized Content: Data, Emotion, and Metrics

By Manish Dudharejia

Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know. Read More

At-A-Glance

72 Stats to Help You Plan Your SEO Strategy [Infographic]

By Laura Forer

SEO marketers have a lot to keep up with: updated algorithms, changing user behaviors, and new technologies. This infographic puts all that info—and more—into one place. Check it out to see how you might improve your search rankings. Read More

event calendar

Sep 18	Free Seminar—A No-BS Demo of Mautic's Marketing Automation Platform
Sep 25	Free Seminar—How to Succeed With ABM
Oct 2	Free Seminar—How to Turn Static Content Into Dynamic Webinars
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji

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