|
|
|
|
| advertisement |
|
|
|
|
| By Karl Wirth |
| We often think of marketing as a way to acquire customers. But, today, business is more relationship-based and therefore just as focused on retaining customers. So how do the 7 Ps of marketing apply to customer retention?
Read More
|
|
|
|
|
|
| By Christian Gulliksen |
| In a keynote presentation for the Shop.org Merchandising Summit, Rohit Bhargava presented 12 major trends that are set to transform the world of retail. Here are six of them.
Read More
|
|
|
|
|
|
| By Matthew Grant |
| I talk with Tim Washer, the man behind the IBM marketing video selected as a "Staff Pick" by Comedy Central—an honor not many B2B marketing pieces can claim. Tim is now social media manager at Cisco, and he talks about how to make comedy part of your marketing.
Read More
|
|
|
|
|
|
| This SmartTool gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another.
Read More |
|
|
|
| advertisement |
|
|
|
|
|
|
Five A/B Tests You Should Use
|
| With A/B testing—which simply compares two versions of a campaign or creative—you can identify what works, what works better, and what doesn't work at all. But what should you test?
Read More
|
|
|
|
| advertisement |  |
|
|
|
|
| By Kerry O'Shea Gorgone |
| Can companies refuse to hire you because your score on Klout, a measurer of online influence, is too low? Isn't that discrimination?
Read More
|
|
|
|
 |
|
Oct 16
|
FREE Seminar—How to Create Great Webinars |
|
Oct 18
|
PRO Seminar—Rethinking the CMO Role to Deliver Increased Value
|
|
Oct 23
|
FREE Seminar—The Business of Awesome: How to Make Your Business Boom |
|
Oct 23
|
FREE Seminar—Get Started with Account-Based Marketing: Build the Perfect Target Account List |
|
Oct 25
|
PRO Seminar—How to Successfully Break the "Rules" of Email Marketing and Get Better Results |
|
Nov 1
|
MarketingProfs University—Campaign Planning and Management save $200 with code WOWFACTOR |
|
Nov 9
|
Virtual Conference—Mobile Marketing: Are you up to speed? sign up for free! |
|
|
|
|
 |
|
|
