Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, September 14, 2024
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In This Issue
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ARTICLE
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The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric
Explore the pitfalls of focusing on advertising reach and learn how to improve the ROI of programmatic campaigns with better targeting and real-time data.
Read more ➔
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INFOGRAPHIC
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57 Great AI Tools to Try in 2024
This infographic provides recommendations for AI solutions to explore across a wide range of different areas, including content creation, design, sales, and email marketing.
See the infographic ➔
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ARTICLE
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Broken Forms Can Ruin Your Marketing: Best-Practices for B2B Lead Generation Forms
Discover how to create and optimize lead generation forms that boost conversions and drive B2B business growth.
Read more ➔
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RESEARCH
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The Top Challenges Businesses Face With Data Integration
Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.
Check out the study findings ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, September 13, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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ARTICLE
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Cultivating an Internal Team of Thought Leaders Will Promote Your Brand
Learn the benefits of developing internal thought leaders to build trust and enhance your B2B brand's reputation.
Read more ➔
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INFOGRAPHIC
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How Iconic Brand Logos Evolved Over 100 Years
This infographic examines how iconic brand logos have changed over the past 100 years, with some undergoing radical transformations and others merely getting tweaked a bit.
See the infographic ➔
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RESEARCH
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The Biggest Barriers to Adopting AI for Marketing
A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research.
Check out the study findings ➔
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