MarketingProfs This Week: 12 September 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: 6 Hard and 6 Soft Skills to Look for When Hiring Your Next Marketing Employee
2.	#SocialSkim: 30-Second Instagram Ads, Plus More Stories in This Week's Roundup
3.	Podcast: Own Your Content Marketing: Owner Media CEO Chris Brogan [Video]
4.	PRO NEW Seminar: How to Use Video to Ensure a Great Buying Experience
5.	Survey Says: The Factors With the Most Impact on Google Search Rank in 2015
6.	Infographic: How the World Uses Twitter
7.	My View: Five Email Marketing Practices That Need to Die

Join us on October 9 for our free Content Marketing Virtual Conference. You'll get actionable tips and advice to improve your content strategy. Get ready to develop better content, faster. Register now.

How-To

Six Hard and Six Soft Skills to Look for When Hiring Your Next Marketing Employee

By Krisi Rossi O'Donnell

What should companies screen for when identifying marketing talent? The best candidates have strong hard and soft skills that will allow them to succeed and add value to the organization from day one. Read More

Podcast

Own Your Content Marketing: Owner Media CEO Chris Brogan on Marketing Smarts [Video]

By Kerry O'Shea Gorgone

Chris shares his incredibly successful approach to email and how he has used content marketing. He also discusses his forthcoming book, Insider: Strategies and Secrets for Business Growth in the Age of Distractions. Read More

FOR PRO Members

NEW PRO Seminar: How to Use Video to Ensure a Great Buying Experience

You'll learn how to use video to walk prospects through each step of the sales and marketing funnel. You'll also get tips on how to create an effective production plan that you can put into effect immediately. Read More

Do you struggle with measuring the impact of your marketing efforts? Join us on September 15 for our free seminar: Three Secrets to Measuring Marketing's Impact on Revenue. You'll learn how to prove the worth of your campaigns and ensure your seat at the strategy table. Register today.

Survey Says

The Factors With the Most Impact on Google Search Rank in 2015

By Ayaz Nanji

Search engine optimization (SEO) experts say domain-level link authority features—such as the quality of links to a website and its overall PageRank—have the biggest positive impact on Google rankings, according to a recent report from Moz. Read More

Quick Take

#SocialSkim: 30-Second Instagram Ads, Plus More Stories in This Week's Roundup

By Angela Natividad

Get the score on Instagram's latest push for brand love, Facebook's new "Shop" section, and Snapchat's growing video dominance. Also: how a target audience can totally transform your content marketing strategy. Skim to keep in step. Read More

My View

Five Email Marketing Practices That Need to Die

By Neil Berman

To capture subscribers' attention in their crowded inboxes, marketers need to create compelling content—and avoid these five email marketing fails. Read More

event calendar

Sep 15	FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Sep 22	FREE Seminar—Personalized Experiences With a 360° View of the Customer
Sep 24	PRO Seminar—Smarketing: What It Is and Why You Need to Master It
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 9	Virtual Conference—Tricks and Treats and Content Sweets!
Oct 20-23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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