📋 Table of Contents

Saturday, September 10, 2022

📋 Table of Contents

1. A Powerful Demand Generation Tactic: Lead Magnets and Customer Segmentation, Together

2. Flexibility That's Focused to Attain B2B Marketing Nirvana

3. Four B2B Event Marketing Takeaways From TikTok

4. B2B Content Amplification Trends: Top Channels and Content Types

5. The Cost of Poor Business Writing

6. 12 Reasons User-Generated Content Is Important for Brands

7. Leaf-Peeping, Lobster Rolls, and Craft Brews MarketingProfs B2B Forum: Travel Tips

Scroll down for more, including industry news, community goings-on, and other useful resources.

A Powerful Demand Generation Tactic: Lead Magnets and Customer Segmentation, Together

This articles explains what lead magnets are, how businesses use them incorrectly, and how to integrate segmentation and lead magnets to correctly drive demand generation. Start generating better leads now. »

podcast

Flexibility That's Focused to Attain B2B Marketing Nirvana

The continually changing landscape of the digital world means that B2B marketers need to adopt a flexible mindset. Strategist Paul Ince discusses ways to get started, mindset, buy-in, and so much more in this tactics-filled episode. Read more and listen in. »

article

Four B2B Event Marketing Takeaways From TikTok

Even if your B2B company doesn't make direct use of TikTok, it can still learn something about event marketing from the popular social platform. Here are four takeaways. »

research

B2B Content Amplification Trends: Top Channels and Content Types

Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge. Check out the study findings. »

article

The Cost of Poor Business Writing

Has the meteoric rise of video and audio content made written text obsolete? Hardly. Bad business writing can cost a company everything, from productivity to potential customers. »

infographic

12 Reasons User-Generated Content Is Important for Brands

This infographic from ShortStack delves into why UGC is important, how it is especially effective for certain industries, how compares with traditional ads, and how it can improve social media campaigns. Check out the infographic. »

Leaf-Peeping, Lobster Rolls, and Craft Brews

MarketingProfs B2B Forum: Travel Tips

Yes, #mpb2b is going to leaving you full of new ideas and the tactical know-how to do awesome marketing in 2023 and beyond. But it's also a chance for you to get out and explore a new city! Boston in fall... AMAZING! Check out our travel page: 12 Ways to Spend Your #MPB2B Post-Event Weekend.

#mpb2b Travel Tips

Afoot in the Neighborhood

MarketingProfs community goings-on

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Did You Miss Us?

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News You Can Use

Updates from around the industry

Consensus Enhances Demo Automation Platform for Buyer-Led Growth With Launch of New Demo Player PR Newswire

Trescon Ventures Into Demand Generation Space With Demandify Media PR Newswire

Userpilot, a Product-Led Growth Platform for SaaS Companies, Raises $4.6M TechCrunch

GTM Partners Releases Data-Driven Comprehensive Guide to Go-To-Market PR Newswire

Gabriela Kusters Joins ESOMAR as Head of Global Marketing EIN News

LeanData Debuts Significant Expansion to RevTech Integrations Ecosystem PR Newswire

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