MarketingProfs Today: 10 September 2016 Issue: MarketingProfs This Week

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In this issue

1.	How-To: Journalists' Advice on How to Write Press Releases They'll Actually Read
2.	#SocialSkim: Snapchat Ad Revenue to Near $1 Billion, Plus 11 More Stories
3.	Podcast: How Story Saved a Business: Clearwater Marine Aquarium CMO Bill Potts
4.	PRO Seminar: Why 'Always Be Testing' Is Wrong for Your Business
5.	Survey Says: What Share of Their Budgets Are CMOs Allocating to Social Media?
6.	My View: What Keeps a CMO Up at Night
7.	Infographic: How Online Forms Can Anchor Your Business

By upgrading to PRO membership, you'll receive unlimited access to an unparalleled collection of premium marketing resources including thought leadership seminars, tactical video tutorials, research, and more. Start your free trial today!

How-To

Journalists' Advice on How to Write Press Releases They'll Actually Read

By Neil Hayes

Use these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox. Read More

Podcast

How 'Dolphin Tale' Brought 800,000 Visitors a Year to Clearwater Marine Aquarium: CMO Bill Potts on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

How can you use stories to garner support for a cause or organization? Here's a story that inspired the movie Dolphin Tale (and saved a nonprofit from financial disaster). Read More

FOR PRO Members

Seminar: Why 'Always Be Testing' Is Wrong for Your Business

We'll discuss why the "test everything" mentality is wrong and potentially dangerous for your company. We'll share why split-testing, one of the most used conversion-rate optimization tools, is not the be-all, end-all of optimization. We'll also cover when it's appropriate to test and when it's not. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

What Share of Their Budgets Are CMOs Allocating to Social Media?

By Ayaz Nanji

Chief marketing officers expect to nearly double the proportion of marketing budget they allocate to social media within five years, according to recent research from The CMO Survey. Read More

Quick Take

#SocialSkim: Snapchat Ad Revenue to Near $1 Billion, Plus 11 More Stories This Week

By Christian Neri

Snapchat's ads are projected to bring in nearly $1B next year, and speculation is it will build hardware (maybe augmented reality glasses). Also: targeting business prospects using Facebook, Google's socializing shopping, and Twitter's monetizing Periscope. Read More

My View

What Keeps a CMO Up at Night

By Peter Ruchatz

CMOs regularly face issues and challenges, but some are more daunting than others. Here are the three critical pieces of the marketing puzzle that are always on my mind. Read More

event calendar

Sep 13	FREE Seminar—SEO for Growth
Sep 20	FREE Seminar—Agile Marketing: How to Move From Big Projects to Small Sprints
Sep 22	PRO Seminar—Break Through the Noise: Three Strategies to Double Sales
Sep 27	FREE Seminar—How to Create Rapid Personas to Make Your Marketing More Effective
Sep 29	PRO Seminar—Inspiring Action: The Future of Influencer Marketing
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 14	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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