MarketingProfs Today: 1 September 2018: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: The New Branding: 5 Tips for Creating Shareable Brand Experiences
2.	Article: The No-BS Formula for Customer Service That Doubles as Marketing
3.	Podcast: Marketing With Conviction: Michelle Cirocco of Televerde on Marketing Smarts
4.	PRO On-Demand Seminar: Dominate LinkedIn: Connect & Engage With Your Prospects
5.	Quick Take: Content Marketing & Native Advertising: A Match Made in Marketing Heaven
6.	Survey Says: Biggest Email Annoyances: What Brands, Marketers, Coworkers Get Wrong
7.	Infographic: How to Use Mobile Marketing for Your Business

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How-To

The New Branding: Five Tips for Creating Shareable Brand Experiences

By Peter Beck

Today, branding is not about slapping logos on various media. To grow, your brand needs to be providing consumers with disruptive—that is, memorable and sharable—experiences. Read More

The No-BS Formula for Customer Service That Doubles as Marketing

By Steve Hartert

Your customer service team is either helping you retain customers... or it's helping you lose them. By overcoming these three challenges of customer service, you can give your customers better experiences and outshine competitors. Read More

Podcast

Marketing With Conviction: Michelle Cirocco of Televerde on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Michelle Cirocco, head of global marketing at demand generation company Televerde, shares how the company trains female inmates as sales professionals, and why it hosted the first TEDx event held inside an Arizona correctional facility. Read More

FOR PRO Members

On-Demand Seminar: Dominate LinkedIn: Connect and Engage With Your Prospects

You'll learn how to leverage LinkedIn's "hidden" features to connect and engage with your ideal prospects, and ultimately close more sales. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand industry resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

The Most Annoying Things About Email: What Brands, Marketers, and Coworkers Get Wrong

By Ayaz Nanji

If white-collar workers could change one thing about emails from brands, they would make those emails less promotional, according to recent research from Adobe. Read More

Quick Take

Content Marketing and Native Advertising: A Match Made in Marketing Heaven

By Ryan Gould

Content marketing and native advertising each have their own benefits. But when used together, the whole is greater than the sum of its parts. Read on for tips to help you drive even more leads. Read More

At-A-Glance

How to Use Mobile Marketing for Your Business [Infographic]

By Laura Forer

Unravel the mobile marketing mystery with plenty of ideas for how to use mobile to boost consumer engagement and drive more conversions. Read More

event calendar

Sep 11	Free Seminar—Webinar Benchmarks Report 2018
Sep 13	Teach Me How—How to Build Presentations That Make People Say YES
Sep 14	Virtual Conference—Marketing Strategy \| 3 online sessions—FREE!
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

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Research Writer: Ayaz Nanji

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