MarketingProfs This Week

Saturday, August 07, 2021

📋 Table of Contents

1. Can't We All Just Get Along? Why Sales and Marketing Need to Work Together

2. How to Turn Your Organization Into an Innovation Powerhouse: Carla Johnson on Marketing Smarts

3. Email Marketing Stats You Need to Know

4. Analyzing the Analyst: A Guide to Holistic Analytics for Tracking the Right Metrics

5. Five Tips for Choosing the Perfect Martech Stack

6. Measuring Customer LTV: Marketers' Top Approaches and Challenges

7. SEO Is Not as Hard as You Think MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Can't We All Just Get Along? Why Sales and Marketing Need to Work Together
article
Can't We All Just Get Along? Why Sales and Marketing Need to Work Together
The relationship between Sales and Marketing at most B2B companies has often been dysfunctional, even though coordinating the efforts of the two departments can have a big impact on the company's bottom line. »
How to Turn Your Organization Into an Innovation Powerhouse: Carla Johnson on Marketing Smarts
podcast
How to Turn Your Organization Into an Innovation Powerhouse: Carla Johnson on Marketing Smarts
Keynote speaker, author, and storyteller Carla Johnson offers insights from her book "RE:Think Innovation: How the World's Most Prolific Innovators Come Up With Great Ideas That Deliver Extraordinary Outcomes." Read more and listen in on this insightful conversation. »
Email Marketing Stats You Need to Know
infographic
Email Marketing Stats You Need to Know
Did you know that 87% of organizations use email to distribute content? That's just one of data points related to email marketing covered in a recent infographic. See the infographic. »
Analyzing the Analyst: A Guide to Holistic Analytics for Tracking the Right Metrics
article
Analyzing the Analyst: A Guide to Holistic Analytics for Tracking the Right Metrics
Data analysis does not exist in a vacuum; it is conducted by analysts who bring their inherent subjectivity to the process. It's time to acknowledge that and only then proceed to determine which metrics to track with holistic analytics. »
Five Tips for Choosing the Perfect Martech Stack
article
Five Tips for Choosing the Perfect Martech Stack
Although marketing leaders have traditionally chosen a martech stack based on its features and functions, the number of new technologies being created necessitates a more nuanced approach. Here are five tips to help you choose well. »
Measuring Customer LTV: Marketers' Top Approaches and Challenges
research
Measuring Customer LTV: Marketers' Top Approaches and Challenges
Only 17% of marketers say their firm measures customer lifetime value (LTV) very well or extremely well, according to recent research from the CMO Council and Deloitte Digital. Check out the study findings. »
SEO Is Not as Hard as You Think
MarketingProfs Master Class
Join our August Watch Parties for "The Art of Being Found: SEO for (Non-Techie) Marketers." If you're looking to understand SEO so you can make every piece of content count, you'll want to be there.
Register today!
Afoot in the Neighborhood
MarketingProfs community goings-on
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kicked off with lead magnets, then moved on to list-building, then welcome campaigns. This week, we cover sales campaigns and pipelines, after which we'll conclude the series with nurture campaigns. Sign up for each one to learn by doing!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
An awesome tech stack and efficient processes don't mean innovation if you don't have the right people. Join us August 10 for a B2B Backstage presentation on how to put together an unbeatable team that has the ability to identify customer opportunities, deliver effective critical thinking, and embrace the change mindset and rapid transformation that characterize marketing today. If you're a PRO member, don't miss this opportunity.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
Can't We All Just Get Along? Why Sales and Marketing Need to Work Together »
Measuring Customer LTV: Marketers' Top Approaches and Challenges »
Email Marketing Stats You Need to Know [Infographic] »
Building Your Email Newsletter Is a Marathon, Not a Sprint »
How to Build Trust With Data Visualization: Caroline Jerome on Marketing Smarts [Podcast] »
How to Be a Career-Changing Mentor [Infographic] »
Upcoming Events
AUG
10
[PRO Webinar] Walking the Tightrope: Architecting Teams to Deliver the Talent Side of Transformation
75 minutes | B2B Backstage with Carla Johnson
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13
[Friday Forum] Demand Generation
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17
[Webinar] How to Creatively Repurpose Content for Maximum Impact
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19
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OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
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