MarketingProfs This Week

Saturday, August 6, 2022

📋 Table of Contents

1. Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive

2. Developing an Indispensable B2B Brand-Inspired Growth Strategy: Mitch Duckler on Marketing Smarts

3. How to Identify SQLs Based on Sales Intent Behavior: Awareness Stages and Demand Gen

4. Digital Marketing Salary Trends for 2022

5. Eight Approaches for Coming Up With Great Infographic Ideas

6. Switching From Product-Centricity to Customer-Centricity With Personas

7. Sizzling Summer Rates Extended! MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive
article
Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive
If you don't continually invest in business development to keep potential clients in the marketing funnel, your brand might as well not exist. Don't let that happen. Ensure you aren't making these six mistakes. »
Developing an Indispensable B2B Brand-Inspired Growth Strategy: Mitch Duckler on Marketing Smarts
podcast
Developing an Indispensable B2B Brand-Inspired Growth Strategy: Mitch Duckler on Marketing Smarts
This chat with Mitch Duckler is about brand, and even more important, about creating an indispensable brand. Learn what a successful brand looks like and why extending your brand may be the next right move. Read more and listen in. »
How to Identify SQLs Based on Sales Intent Behavior: Awareness Stages and Demand Gen
article
How to Identify SQLs Based on Sales Intent Behavior: Awareness Stages and Demand Gen
This article explores sales intent behavior, helping you understand precisely where and when your sales team should get involved with leads—and when you should be nurturing them instead. »
Digital Marketing Salary Trends for 2022
research
Digital Marketing Salary Trends for 2022
Average salaries for digital marketing professionals in the United States have jumped by nearly a quarter over the past three years, according to recent research. Check out the study findings. »
Eight Approaches for Coming Up With Great Infographic Ideas
infographic
Eight Approaches for Coming Up With Great Infographic Ideas
Explore eight approaches for coming up with great infographic ideas, from looking to solve a burning problem to finding ways to highlight extreme cases. Check out the infographic. »
Switching From Product-Centricity to Customer-Centricity With Personas
article
Switching From Product-Centricity to Customer-Centricity With Personas
Marketers are storytellers, and storytellers create character sheets to ensure they know their fictional cast members inside and out. The marketing equivalent? Buyer personas. Here's why they work and how to create them. »
Sizzling Summer Rates Extended!
MarketingProfs B2B Forum
There's still time to get the best rates on the best tactical marketing conference for B2B marketers on the planet... MarketingProfs B2B Forum. Grab your pass today to save up to $400 and join us for 53 ridculously amazing, actionable sessions, plus a full-day workshop for All-Access passholders, roundtable discussions, mindfulness, a photo walk, parties, and more!
Register by August 19
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
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Did You Miss Us?
Recent MarketingProfs content
Digital Marketing Salary Trends for 2022 »
Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive »
Eight Approaches for Coming Up With Great Infographic Ideas [Infographic] »
How B2B Marketers Can Avoid the Bane of Boring Content »
Using Behavioral Progressive Profiling to Drive Demand Generation »
A Privacy-First World Won't Hurt Your Customer Relationships, It Will Transform Them: Kipp Bodnar on Marketing Smarts [Podcast] »
News You Can Use
Updates from around the industry
Google Cookies Will Remain Active on Chrome Until 2024 Search Engine Land
Lucidpress Rebrands as Marq PR Newswire
Lusha Launches Solution to Ensure Company CRMs Are Automatically Kept Accurate and Complete MarTech Series
Sales and Marketing Software Leader Benchmark Email Launches AI-Powered Suite of Tools PR Newswire
mParticle Acquires AI Startup Vidora to Help Teams Augment Customer Profiles and Improve Their Marketing Stacks PR Newswire
American Express Launches Global Pay, a B2B Payments Solution The Paypers
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