MarketingProfs Today: 6 August 2016 Issue: MarketingProfs This Week

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In this issue

1.	How-To: Seven Segmentation Mistakes That Will Cost Your Business Money
2.	#SocialSkim: Instagram Just Cloned Snapchat Stories, Plus 10 More Stories
3.	Podcast: Get With the Program(matic): Daniel Bornstein of Demand Media
4.	PRO Seminar: Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm
5.	Survey Says: Top-Rated Content Marketing Software Platforms
6.	My View: Five Critical Loyalty Program Mistakes You're Probably Making
7.	Infographic: The Psychology of Successfully Marketing to Millennials

Ready to make Instagram a money making machine? Join us on August 16 for Seven Ways to Reach Revenue Goals With Instagram. Register today.

How-To

Seven Segmentation Mistakes That Will Cost Your Business Money

By Anna Kayfitz

Are you getting the most out of segmentation, or are you leaving money on the table? Here are seven common mistakes to avoid. Read More

Podcast

Get With the Program(matic): Daniel Bornstein of Demand Media on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Gain insight into programmatic advertising and sponsored content from Daniel Bornstein, senior vice-president of media monetization and operations at Demand Media, a holding company that owns ehow, LIVESTRONG, and CRACKED. Read More

FOR PRO Members

Seminar: Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm

You'll learn how to stop chasing elusive algorithms and instead focus on the more predictable, reliable needs of humans operating online. You'll come away with the tools to respond to big algorithm changes without relying on guesswork. Read More

Are you ready to kick your email program up a notch? Don't miss our August 12 Email Marketing Virtual Conference (free). Register today.

Survey Says

The Top-Rated Content Marketing Software Platforms

By Ayaz Nanji

Which content marketing platforms do businesses most use and and most like? To find out, G2 Crowd recently examined 224 evaluations of content marketing software tools posted on its review platform before May 27, 2016 Read More

Quick Take

#SocialSkim: Instagram Just Cloned Snapchat Stories, Plus 10 More Stories This Week

By Christian Neri

This week: imitation. Instagram essentially integrated a copy of Snapchat within its app (with one major advantage); Facebook and Twitter took a play from YouTube's book to attract well-known creator influencers; and LinkedIn made a foray into video. Read More

My View

Five Critical Loyalty Program Mistakes You're Probably Making

By Zach Goldstein

Done right, customer loyalty programs can be hugely profitable for a business. Done wrong, they can be disastrously costly and counterproductive. Are you committing these five mistakes? Read More

event calendar

Aug 11	PRO Seminar—Digital Trends for 2017: What You Need to Know Now
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Aug 16	FREE Seminar—Seven Ways to Reach Revenue Goals With Instagram
Aug 18	PRO Seminar—Why 'Always Be Testing' Is Wrong for Your Business
Aug 23	FREE Seminar—The #1 Method to Attract Customers: Refer-a-Friend
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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