📋 Table of Contents

Saturday, August 5, 2023

📋 Table of Contents

1. 10 Simple Ways to Get More B2B Leads From Instagram

2. The Shift From Digital Transformation to Digital Evolution

3. Beyond Open Rate: Eight Metrics for More Effective Email Marketing

4. Which Types of Social Media Posts Get the Most Interactions?

5. Your Guide to B2B Appointment-Setting for Better Sales

6. SaaS Case Study Marketing Trends for 2023

7. How B2B Marketers Can Know If They've Chosen the Right Career

8. How Business Owners Feel About Threads

9. Increase Your Domain Authority MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

10 Simple Ways to Get More B2B Leads From Instagram

Are you closing the door on Instagram leads? Get their attention and invite them in using these 10 simple tactics. »

podcast

The Shift From Digital Transformation to Digital Evolution

Host George B. Thomas and guest Jill Roberson delve into the differences between digital evolution and digital transformation, including why companies should get used to being uncomfortable and mark their digital journey with evolutionary milestones instead of treating transformation as a single task. Read more and listen in. »

article

Beyond Open Rate: Eight Metrics for More Effective Email Marketing

Was your campaign email opened? If the recipient just deleted it anyway, maybe it doesn't matter. Try shifting your email measurements to these eight metrics instead. »

research

Which Types of Social Media Posts Get the Most Interactions?

Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of posts in various formats (video, image, reel, link, etc.). Check out the study findings. »

article

Your Guide to B2B Appointment-Setting for Better Sales

One friend says, "Let's get dinner some time." Another friend says, "Let's get dinner Tuesday at 7PM." You can already tell the second friend is more interested—and the same principle applies to setting sales appointments. »

research

SaaS Case Study Marketing Trends for 2023

Most software-as-a-service (SaaS) marketers say text is the format they use most for their case studies, but that they want to create more video case studies in 2023, according to recent research. Check out the study findings. »

How B2B Marketers Can Know If They've Chosen the Right Career

A lot of variables determine whether you feel comfortable in your marketing career: your boss, your role, your company, your ability to create change or control upcoming changes... How do you know you're in the right place? Tune in! »

infographic

How Business Owners Feel About Threads

Have business owners signed up for Meta's new Threads social network? If so, how do they plan to use it? To find out, researchers at B2B Reviews surveyed 417 business owners across generations. Check out the infographic. »

Increase Your Domain Authority

MarketingProfs Master Class for PRO Members

Land higher on Google's SERP with more inbound links! SEO superstar Andy Crestodina shows you how to get those elusive links—plus how to improve your on-page SEO—in his PRO-level Master Class, The Art of Being Found: SEO for (Non-Techie) Marketers.

Get inbound SEO

Afoot in the Neighborhood

MarketingProfs community goings-on

MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new Working Webinars hub where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series, Pam Didner's How to Build a Successful GTM Marketing Plan.

Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Ten mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.

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Recent MarketingProfs content

How Business Owners Feel About Threads [Infographic] »

SaaS Case Study Marketing Trends for 2023 »

The Boomerang Brand: Five Ways to Avoid It and One Time to Embrace It »

Customers as 'Assets': Speaking the C-Suite's Language »

Leveraging Event-Led Growth | Marketing Smarts Live Show »

Your Guide to B2B Appointment-Setting for Better Sales »

News You Can Use

Updates from around the industry

memoryBlue Acquires Operatix to Create a Global Leader in Sales Acceleration Services for the B2B Technology Ecosystem PR Newswire

Verint Named a Leader in End-to-End CX Platform Landscape Martech Cube

ZapScale Sets New Industry Standard With Easiest Customer Success Platform and One-Day Onboarding PR Newswire

BigCommerce to Launch New Google Cloud AI-Powered E-Commerce Features Business Wire

AnalyticsIQ and Claritas Partner to Drive Marketing ROI With PRIZM Premier Segmentation EIN News

Impartner Revolutionizes Co-Selling Referral Programs With Referral Management Tool for Powering B2B Influencer Marketing PR Newswire

EventMobi Acquires Virtual Event Platform Run The World, Ignites Innovation in Future of Event Technology MarTech Series

seoClarity Ushers in a New Era With the Launch of ChatGPT-Powered Assistant for SEO PR Newswire

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