MarketingProfs Today: 5 August 2017: MarketingProfs This Week

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In this issue

1.	How-To: Three Keys to Best-in-Class Marketing Budgets
2.	Podcast: Special Delivery: Dan Dunn of Paperplanes Discusses Programmatic Direct Mail
3.	PRO On-Demand Seminar: How to Create an Analytics Strategy That Ensures Success
4.	Survey Says: The 10 Brands US Consumers Feel Most Intimately Connected With
5.	#SocialSkim: Facebook Messenger Upgraded for Business, a Big Blow to Snapchat: 10 Stories
6.	Infographic: The Only Checklist You Need for Really Good Email Design

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How-To

Three Keys to Best-in-Class Marketing Budgets

By Mathew Sweezey

Budgets aren't sexy, but they are vital for high-performing marketing organizations. If you can master these three keys, you'll create a best-in-class marketing budget—and you'll be well on your way to marketing success. Read More

Podcast

Special Delivery: Dan Dunn of Paperplanes Discusses Programmatic Direct Mail on Marketing Smarts

By Kerry O'Shea Gorgone

Dan Dunn, founder of a programmatic direct mail company, discusses how the shift to digital advertising has opened up valuable opportunities for marketers using direct mail. Read More

FOR PRO Members

On-Demand Seminar: How to Create an Analytics Strategy That Ensures Success

You'll discover how to harness the power of analytics—from establishing clear business goals to improving the KPIs that matter most. You'll learn specific steps for creating an actionable analytics strategy that will provide campaign insights and deliver the crucial benchmarks for success. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

The 10 Brands US Consumers Feel Most Intimately Connected With

By Ayaz Nanji

Consumers in the United States say Apple and Disney are the two brands they feel most intimately connected with, according to recent research from MBLM. Read More

Quick Take

#SocialSkim: Facebook Messenger Upgraded for Business, a Big Blow to Snapchat: 10 Stories This Week

By Christian Neri

Facebook unleashes Messenger 2.1 with business-friendly features, may be working on futuristic video chat; stock market rejects Snapchat; Pinterest homes in on search with selling focus; Facebook's big News Feed algorithm change; much more! Read More

At-A-Glance

The Only Checklist You Need for Really Good Email Design [Infographic]

By Laura Forer

Use this checklist to make sure the copy, imagery, layout, and coding of your emails all help your email campaigns succeed. Read More

event calendar

Aug 15	FREE Seminar—The Fast and the Frustrated: How to Get Your Content to Market Faster
Aug 17	Teach Me How—How to Create a Successful Podcast That Ensures Success
Aug 22	FREE Seminar—Webinar: 10 Tips for Producing Compelling Customer Story Videos
Aug 29	FREE Seminar—2017 Webinar Benchmarks Report
Oct 3-6	B2B Marketing Forum—63 sessions, four keynotes, creative networking, and more!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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