MarketingProfs Today: 4 August 2018: MarketingProfs This Week

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In this issue

1.	How-To: The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the Fly
2.	Article: 10 Steps Marketers Can Take to Prepare for 'California's GDPR'
3.	Podcast: Most B2B Businesses Are Barely Marketing: 'Bullseye Marketing' Author Louis Gudema
4.	PRO New Live Seminar: Facebook Advertising Tactics for the B2B Marketer
5.	Survey Says: How Job Candidates Evaluate Potential Employers
6.	Quick Take: Creating Weekly SEO Reports Doesn't Have to Suck
7.	Infographic: The Ultimate Cheat Sheet for Writing Explainer Video Scripts

Could your writing use a little boost? There's still time to register for Marketing Writing Bootcamp. Get 13 on-demand sessions to help you write ridiculously well.

How-To

The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the Fly

By Curtis Thornhill

To reach more customers at the right time in the right channels, marketers need to adapt messages for the different niche mediums and channels customers use during key parts of the customer journey. Read More

10 Steps Marketers Can Take to Prepare for 'California's GDPR'

By Abdul Rastagar

Phew—you survived GDPR! Time to relax and... wait, what? The California Consumer Privacy Act was recently passed? Here's how marketers can get ahead of the competition by preparing for the new legislation that goes into effect in 2020. Read More

Podcast

Most B2B Businesses Are Barely Even Marketing: 'Bullseye Marketing' Author Louis Gudema on Marketing Smarts

By Kerry O'Shea Gorgone

There is a surprising disparity in marketing investment between software companies and other kinds of businesses. Louis offers advice on how marketing organizations can bridge that gap. Read More

FOR PRO Members

New Live Seminar: Facebook Advertising Tactics for the B2B Marketer

Reserve your spot for this upcoming Teach Me How seminar to learn how Facebook advertising fits into your marketing mix and how you can leverage this platform to best understand the needs of your customers and prospects. Read More

Your marketing deserves this. Register for Marketing Writing Bootcamp and get access to 13 on-demand sessions where you'll learn to be more engaging, chase away boring content, and refine your writing flow (plus, so much more!).

Survey Says

How Job Candidates Evaluate Potential Employers

By Ayaz Nanji

Job candidates say the factors most damaging to a potential employer's brand are a reputation for poor work-life balance and excessive turnover, according to recent research from MRINetwork. Read More

Quick Take

Creating Weekly SEO Reports Doesn't Have to Suck

By Courtney McGhee

Whether you create SEO reports internally or for clients, creating the right template and reporting on the most vital data will make your job easier and help you prove ROI. Read More

At-A-Glance

The Ultimate Cheat Sheet for Writing Explainer Video Scripts [Infographic]

By Laura Forer

Explainer videos are a useful and fun way to introduce your audience to your products or services, and—when they are done well—they can be extremely effective. Read on for dozens of tips on how to write a compelling video script. Read More

event calendar

Aug 14	FREE Seminar—Identity Resolution for Personalization at Scale
Aug 23	Teach Me How—Facebook Advertising Tactics for the B2B Marketer
Sep 14	Virtual Conference—Marketing Strategy
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji

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