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By Robert M. Wright |
Stories matter. We see it over and over again: Companies that capitalize on an inflection point and grab a leadership position always have a thought-provoking point of view that resonates with buyers.
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By Christian Gulliksen |
Customers learn about brands through an array of devices and media—often simultaneously.That's why your brand needs a strong multiscreen storytelling strategy. Social@Ogilvy offers five principles for getting it right.
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By Matthew Grant |
Stand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has an uncanny ability to meld business sense and humor to both build an online audience. Hear what he has to say.
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More and more people are using their smartphones or tablets to access information quickly and make purchases. If you don't have a proper mobile site, you're missing the virtual boat. In just 10 minutes, you'll learn three simple tips to help you create an effective mobile website.
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Four Tips for a Terrific Headline
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Headlines—whether at the top of your email messages or your landing pages—should whet a reader's appetite for more information. So how do you create a headline that really draws 'em in?
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By Ellen Jantsch While Pinterest continues its blazing trajectory, a similar site has been watching, learning, and growing in the shadows. Its "secret" is luxury products paired with a Buy button.
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