Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, August 31, 2024
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In This Issue
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ARTICLE
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Why Marketing Leaders Should Care About Brand Valuation
Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions.
Explore more ➔
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RESEARCH
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Global Ad Spend Outlook for 2024-2026
Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research.
Check out the study findings ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, August 29, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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ARTICLE
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Leveraging Partnerships for Growth in B2B Business
Explore the role of strategic partnerships in driving B2B growth, from thriving in business ecosystems to enhancing market positioning to expanding product portfolios. Unlock your company's growth potential.
Read more ➔
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INFOGRAPHIC
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The 5Ws of Connecting Effectively With B2B Buyers
This infographic looks at five key areas to focus on when connecting with buyers: Whom you're targeting; what content they want; where they want to hear from you; when they want to hear from you; and why they typically accept meetings.
See the infographic ➔
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RESEARCH
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The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles
Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.
Check out the study findings ➔
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ARTICLE
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How to Unlock New Upselling Opportunities: The Case of E-Gift Cards
Discover how to maximize revenue potential by upselling to current customers. This article highlights the example of e-gift cards for enhancing your upselling efforts.
Read more ➔
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INFOGRAPHIC
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Five Ways Small Businesses Can Use AI Image Generators
This infographic looks at five AI image generator use cases for small businesses and explains the various way they can be of benefit.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
You Can't Afford to Ignore Sales
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Upcoming Events
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3 live sessions | sponsored by Cvent
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NOV
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Join us live in Boston for the best B2B marketing conference on the planet.
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