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| By Mike Volpe |
| Although websites were introduced over 20 years ago, the vast majority still function on old-school paradigms. Here's where most websites are getting it wrong—and how you can get it right with your own site.
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| By Kerry O'Shea Gorgone |
| Spredfast CMO Jim Rudden discusses trends in social marketing, content strategy, and using existing content to make "content risotto."
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| By Jose Sanchez |
| This infographic about the state of video marketing and its use in social media channels provides data about the growth of video, its consumption on mobile, and what those numbers mean for marketers.
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| You'll get actionable advice on how to efficiently engage your buyers—and avoid feeling overwhelmed—when creating compelling content is on the agenda.
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By Kathryn Gillett
"The product as hero" is so ingrained in us sales and marketing folk, that it's almost in our DNA. But to make our product succeed, we need to think of our audience as the hero.
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