Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, August 3, 2024
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In This Issue
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ARTICLE
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How to Conduct a Content Review of Your Website
A review of your website content—every text, picture, and multimedia displayed—is essential if you want to ensure it reaches your target audience and supports company goals. But how can you perform a review effectively?
Follow these four steps ➔
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RESEARCH
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How Buyer Behavior Is Changing, According to Younger B2B Marketers
What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, researchers surveyed marketing decision-makers around the world.
Check out the study findings ➔
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ARTICLE
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How You Can Beat Writer's Block
Struggling with writer's block? Learn effective ways to overcome it and manage your deadlines.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, August 1, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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RESEARCH
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The Top Benefits and Challenges of Using AI for Social Media Marketing
What major benefits are marketers reporting from the use of generative AI in their social media strategies? What are the top challenges they're facing?
Check out the study findings ➔
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ARTICLE
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Why Now Is the Time to Improve How Marketers Use Data for Personalization
You vastly improve your marketing results when you understand the importance of customer insights and use data for personalization.
Learn more ➔
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INFOGRAPHIC
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Five Ways Small Businesses Can Use Generative AI
This infographic looks at five key areas where AI text generators can help small businesses: providing customer service, developing marketing copy, streamlining email inboxes, uncovering trends, and analyzing the competition.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Secrets to Customer Advocacy
Common stages of the customer journey include Awareness, Consideration, Purchase, Retention, and Advocacy. And that last one? It's the best—because it brings you more buyers. But if your customers are getting stuck on their journey, this Customer Journey Maps Master Class can help. In just 10 short lessons, you'll learn to move customers through those stages and become brand champions. PRO members get instant access.
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