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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, August 03, 2019 |
| Social Media Visibility Has a Price: 7 Things You Must Do | ||||
| Social media marketing is more than just posting stuff and waiting for miracles to happen. Organic social media reach is all but dead. That's the reality we have to deal with. Here are seven ways to conquer that reality. | ||||
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| Email Opens by Time of Day: US [Study] | ||||
| The most popular time to read emails in the United States is in the morning, with opens peaking between 10 AM and 11 AM, according to recent research from Litmus. But open times can vary significantly depending on device type. | ||||
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| Why Digital Marketing Is More Important Than Ever Before [Infographic] | ||||
| Businesses worldwide are jumping onto technological advancements and changes in marketing. If you're not prioritizing digital marketing, you're merely giving your competitors a chance to get ahead. See just how important digital marketing is for businesses today. | ||||
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| Branding and Design Are Inseparable: The Why, The How, and Two Examples | ||||
| Companies aren't living, breathing things, so they must communicate their personality and identity—their brand—through design elements. Which is why design and branding are inseparable. See how that process works, along with a couple of good examples. | ||||
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| How to Convince Your Boss to Send You to a Conference | ||||
| MarketingProfs event | ||||
| Some bosses think conferences are just a waste of time and money. On the contrary, conferences offer powerful learning experiences that can advance your career and help your company make money. Check out the "Convince Your Boss" guide for the MarketingProfs B2B Forum to help you make a case your boss can't ignore. | ||||
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| Marketing With 'A-Peel': Savannah Bananas Owner Jesse Cole on Marketing Smarts [Podcast] | ||||
| Savannah Bananas owner Jesse Cole explains how a "fans first" approach, a unique organizational culture, and a willingness to be zany helped him bring summer league baseball to Savannah, which hadn't hosted a successful baseball team in 90 years. Read more and listen in on this insightful conversation. | ||||
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| Consumer Feelings: The Next Frontier in Market Research | ||||
| These days, finding data about consumer behavior is so easy, our instinct is to pile up a mountain of it so we get a better view of customer preferences, behaviors, and experiences. That sky-high view empowers us to see a vast landscape, but it leaves us blind to what actually shapes behavior: consumer feelings. | ||||
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| Niche Marketers, Is Your Customer Engagement Strategy Up-to-Date? | ||||
| Some niche businesses think a small social presence and a semi-decent website are enough to engage customers in the age of digital marketing. Not even close, of course... So, what do successful customer engagements look like in the age of digital transformation? | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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