MarketingProfs This Week: 29 August 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: 5 Skills You Need to Curate Standout Content
2.	#SocialSkim: All About Facebook M, Plus More Stories in This Week's Roundup
3.	Podcast: B2B Marketing's Golden Age: Peter Isaacson of Demandbase
4.	PRO Take 10: Five Keys to a Better Direct Mail List
5.	Survey Says: The 10 Most Expensive Paid Search Keywords
6.	Infographic: What Brands Need to Know About Visual Social Media
7.	My View: Habits of Highly Successful Social Media Professionals

What? You still haven't gotten your ticket to MarketingProfs B2B Marketing Forum? You better hurry. Prices are going up at the end of this month and let's face it, October is just around the corner. Don't miss the chance to MAKE marketing magic. Register today.

How-To

Five Skills You Need to Curate Standout Content

By Elisa Silverman

At a time when marketers are challenged to furnish steady streams of engaging content, curating other people's content is an effective tactic. Still, it merely shifts the challenge to "How do I identify and curate valuable content?" Read More

Podcast

The Golden Age of B2B Marketing: Peter Isaacson of Demandbase on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Demandbase Chief Marketing Officer Peter Isaacson discusses the "golden age of B2B marketing," how to measure success, and using account-based marketing to increase revenue. Read More

FOR PRO Members

Take 10: Five Keys to a Better Direct Mail List

In just 10 minutes, we'll share the different types of prospect lists available, as well as tips to help you select the right list to reach new customers. You'll also learn how to enhance and segment your existing marketing data to drive better results from your direct mail campaigns. Read More

Join us on September 11 for our free Email Marketing Virtual Conference. You'll discover what you need to do to create an awesome email experience for your customers on-the-go, improving your email campaign performance and boosting conversions. Register now.

Survey Says

The 10 Most Expensive Paid Search Keywords

By Ayaz Nanji

All of the 10 most expensive paid search keywords are related to mesothelioma, a cancerous tumor that is at the center of many asbestos-related lawsuits, according to a recent report from Adgooroo. Read More

Quick Take

#SocialSkim: All About Facebook M, Plus More Stories in This Week's Roundup

By Angela Natividad

Get the latest on what makes M—the Facebook approach to Siri—different and worth trying. You'll also get an early glimpse of how Instagram ads are faring, how Snapchat's wooing back-to-schoolers, and how to conduct a results-bearing social media audit. Skim to stay in the know. Read More

My View

Seven Habits of Highly Successful Social Media Professionals

By Avi Levine

What makes some social media professionals more successful than others? Here's a look at the habits that help them effectively build relationships, educate audiences, and drive action online. Read More

event calendar

Sep 1	FREE Seminar—How to Extend Your Content Marketing Plan to a Global Audience
Sep 10	PRO Seminar—How to Use Video to Ensure a Great Buying Experience
Sep 11	Virtual Conference—Evolving Your Emails for a World On-the-Go
Sep 15	FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Sep 24	PRO Seminar—Smarketing: What It Is and Why You Need to Master It
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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