MarketingProfs Today: 27 August 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Six Essentials for Good Storytelling—and Great Content Marketing
2.	#SocialSkim: Facebook's New Teen-Only App, Plus 10 More Stories This Week
3.	Podcast: Customer Relationships, Digital Marketing, and eBay for Dummies: Marsha Collier
4.	PRO Take 10: Four Essentials for Successful Event Planning
5.	Survey Says: Social Media Engagement and Publishing Benchmarks for Brands
6.	My View: Pinterest Isn't the Social Platform You Think It Is
7.	Marketing Video: How to Rise Above the Social Media Noise
8.	Infographic: How to Optimize Your Email Production Workflow

Join us on October 6 as we kick off a new Content Marketing Crash Course—our best-selling course is back for 2016! Michael Brenner, Ann Handley, and 10 other content marketing wizards will teach you the insiders' secrets to mastering content marketing. Enroll today and save $200 with code CONTENT16.

How-To

Six Essentials for Good Storytelling—and Great Content Marketing

By Jennifer Smoldt

Content now spreads in nanoseconds, so there's more risk in marketing than ever before. Brand reputation is at stake. Thus the importance of good storytelling. Because bad stories live forever online as a black scar on your brand's reputation. Read More

Video

Marketing Video: How to Rise Above the Social Media Noise

By Shannon Matthews

Everyone is on social media. And that's not (much of) an exaggeration. But with that many users comes a lot of extra noise. So how do you rise above it and grab your audience's attention? Read More

Podcast

Customer Relationships, Digital Marketing, and eBay for Dummies: Marsha Collier on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Digital marketing and e-commerce expert Marsha Collier talks customer relationships across channels, behavior vs. demographics, and lessons from eBay sellers. Read More

FOR PRO Members

Take 10: Four Essentials for Successful Event Planning

In just 10 minutes, we'll share the four elements you need in your event planning to guarantee success. You'll learn best-practices for how to organize, focus, and execute—from pre-planning to post-event follow-up. You'll leave with tools you can apply to any event to achieve your objectives and goals. Read More

Why did the content marketer cross the road? To get Ann Handley's newest book, of course! Join us on October 6 for our newest MarketingProfs University offering, Content Marketing Crash Course, and score a copy of Ann's book, Everybody Writes. Plus, save big when you enroll using code CONTENT16!

Survey Says

Social Media Engagement and Publishing Benchmarks for Brands

By Ayaz Nanji

Social media engagement with brands generally decreased on Facebook, LinkedIn, and Instagram in the first half of 2016, but interactions registered a slight uptick on Twitter, according to recent research from TrackMaven. Read More

Quick Take

#SocialSkim: Facebook's New Teen-Only App, Plus 10 More Stories This Week

By Christian Neri

Facebook again grabbed headlines—this time with an app for teens only. Also: what Facebook plans to take over next, why the Olympics indicate a big shift toward live-streaming, and how to gauge whether your Facebook ads led to offline purchases. Read More

My View

Pinterest Isn't the Social Platform You Think It Is

By Stephen Jeske

Pinterest boasts social elements, but not enough of them to call it a social media platform. So if you consider Pinterest just a social platform, you're at a serious tactical disadvantage. Read More

event calendar

Aug 30	FREE Seminar—How to Use Live Video to Drive Qualified Leads
Sep 7	FREE Seminar—Stop the Spray and Pray: Tips for Optimizing Email Campaigns
Sep 8	PRO Seminar—Make Your Copy Mobile-Friendly
Sep 9	Virtual Conference—Marketer's Brunch & Learn \| 5 online sessions *FREE!*
Sep 22	PRO Seminar—Break Through the Noise: Three Strategies to Double Sales
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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