MarketingProfs Today: 26 August 2017: MarketingProfs This Week

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In this issue

1.	How-To: These Four Data Points Demonstrate Marketing ROI to the C-Suite
2.	Article: 5 New Skills to Look for When Hiring Your Next Marketing Superstar [Sponsored]
3.	Podcast: Loyalty in the Time of Couponing: Barry Kirk on Marketing Smarts
4.	PRO Take 10: How to Put Your Word-of-Mouth Marketing Campaign Into Action
5.	Survey Says: The Content Types That Generate the Highest-Quality Leads
6.	#SocialSkim: Facebook's Big Weak Spot, LinkedIn Launches Video: 11 Stories This Week
7.	Infographic: Five Direct Mail Myths About Millennials

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How-To

These Four Data Points Demonstrate Marketing ROI to the C-Suite

By Bonnie Crater

Data can help deliver insights that marketing leaders can use to collaborate with CEOs, CFOs, and sales leaders. And these four essential data points and relationship-building strategies will help you demonstrate ROI and Marketing's value. Read More

Five New Skills to Look for When Hiring Your Next Marketing Superstar

By Dayna Rothman, VP Marketing, BrightFunnel [Sponsored Content]

Looking to get hired as a marketer? Or to hire one yourself? Here are the five attributes that a modern marketer needs—and the ones that marketing leaders need to look for when hiring a high-functioning marketing team. Read More

Podcast

Loyalty in the Time of Couponing: Barry Kirk on Marketing Smarts

By Kerry O'Shea Gorgone

Barry Kirk, vice-president of marketing for Maritz Motivation Solutions, shares tips on developing effective loyalty programs and discusses strategies for building "cult loyalty" for your brand. Read More

FOR PRO Members

Take 10: How to Put Your Word-of-Mouth Marketing Campaign Into Action

In just 10 minutes, you'll learn which key questions you need to answer, how to measure your results, and what ethical issues you'll confront in WOMM. You'll leave with the tools to ensure your word-of-mouth marketing campaign hits it out of the park. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand marketing resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

The Content Types That Generate the Highest-Quality Leads

By Ayaz Nanji

Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2. Read More

Quick Take

#SocialSkim: Facebook's Big Weak Spot, LinkedIn Launches Video: 11 Stories This Week

By Christian Neri

Young users may be ready to abandon Facebook; LinkedIn launches video upload, Reddit follows suit; Snapchat wants to transform news, and so does Facebook; Facebook algorithm to punish fake videos; 24 hot tools for social media; more! Read More

At-A-Glance

Five Direct Mail Myths About Millennials [Infographic]

By Laura Forer

If a marketer sends a direct mail piece to a Millennial, is it even read? Very possibly, yes, says today's infographic, which debunks myths about Millennials' interactions with direct mail and offers ideas for how to market to them. Read More

event calendar

Aug 29	FREE Seminar—2017 Webinar Benchmarks Report
Sep 21	Teach Me How—Artificial Intelligence for Marketing: Getting Started
Oct 12	Online Seminar—Create Your Content Architecture Blueprint
Oct 12	Online Course—High-Performance Content Marketing \| 12 online classes
Oct 3–6	B2B Marketing Forum—63 sessions, four keynotes, creative networking, and more!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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