MarketingProfs Today: 25 August 2018: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Are You a Marketing Standout or Strikeout? Nine Tips to Help You Stand Out
2.	Article: Seven Key Traits of Desirable Marketing Talent
3.	Podcast: What Shoppers Want: Salesforce and Publicis.Sapient Research
4.	PRO On-Demand Seminar: Facebook Advertising Tactics for the B2B Marketer
5.	Quick Take: How to Measure the ROI of Your B2B Content Marketing Campaigns
6.	Survey Says: How Often Brands Send Marketing Emails
7.	Infographic: The Psychology of Advertising: Thinking vs. Feeling

Could your writing use a little boost? There's still tiime to register for Marketing Writing Bootcamp. Get 13 on-demand sessions to help you write ridiculously well.

How-To

Are You a Marketing Standout or Strikeout? Nine Tips to Help You Stand Out

By Erica Seidel, Anand Thaker

These nine actionable tips will help you assess your networking and interviewing skills so you can land the marketing job you want. Read More

Seven Key Traits of Desirable Marketing Talent

By Ida Rezvani

Marketers need go beyond learning skills if they want to get a job. They should increase creativity, resiliency, and other characteristics—and employers should assess those types of traits when hiring. Read More

Podcast

What Shoppers Want: Salesforce and Publicis.Sapient Research on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Heike Young of Salesforce and Hilding Anderson of Publicis.Sapient share some surprising findings from new research on what shoppers want, based on a survey of 6,000 consumers and 1.4 billion e-commerce visits. Read More

FOR PRO Members

On-Demand Seminar: Facebook Advertising Tactics for the B2B Marketer

In this Teach Me How seminar, you'll learn how Facebook advertising fits into your marketing mix and how you can leverage this platform to best understand the needs of your customers and prospects. Read More

Your marketing deserves this. Register for Marketing Writing Bootcamp and get access to 13 on-demand sessions where you'll learn to be more engaging, chase away boring content, and refine your writing flow (plus, so much more!).

Survey Says

How Often Brands Send Marketing Emails

By Ayaz Nanji

How often do companies send out marketing emails? Does the frequency vary by business size? To find out, The Manifest surveyed 501 digital marketers who work for firms in the United States with 100 or more employees. Read More

Quick Take

How to Measure the ROI of Your B2B Content Marketing Campaigns

By Jolina Landicho

This guide includes costs to consider, metrics to monitor, and formulas to use so you can determine whether your content marketing campaigns are producing the ROI you want. Read More

At-A-Glance

The Psychology of Advertising: Thinking vs. Feeling [Infographic]

By Laura Forer

Considering all the advertising people see on a daily basis, it's a miracle any of the ads actually push through the clutter to stand out. Here's a look at the psychology of ads, including tips to make your ads memorable. Read More

event calendar

Sep 11	Free Seminar—Webinar Benchmarks Report 2018
Sep 13	Teach Me How—How to Build Presentations That Make People Say YES
Sep 14	Virtual Conference—Marketing Strategy \| 3 online sessions—FREE!
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji

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