| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, August 24, 2019 |
| Profs Picks |
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| It's not uncommon to see conversion lifts of 30-50% when you drive traffic to your most effective content. But Google Analytics only shows you which pages get the most traffic—not the ones that most commonly lead to closed business. So how can you find those valuable pages? After years of working with artificial intelligence and machine-learning algorithms for marketing, Trust Insights has built a Most Valuable Page (MVP) analysis that can be up and running in no time for just $299. If content creation as a major part of your marketing strategy, you can finally prove which content drives the bottom line. |
| If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will creative networking. And keynotes. And workshops for All Access pass holders! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers at the Gaylord National Resort, just outside Washington DC. |
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—Vahe Habeshian, Director of Publications
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