MarketingProfs This Week: 22 August 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Are You Losing Sales Because of Boring Copy? A Widely Applicable Example of Apps
2.	#SocialSkim: The Future of Payments May Be Selfies, Plus More Stories in This Week's Roundup
3.	Podcast: How to Improve Your Company's Performance: Mike Goldman on Marketing Smarts
4.	PRO Seminar: How to Improve Your Writing With a Crappy First Draft
5.	Survey Says: The Most In-Demand Digital Marketing Skills
6.	Infographic: The Science of Instagram: How to Get More Likes
7.	My View: Why Marketers Really Need to Know About Data Science

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How-To

Are You Losing Sales Because of Boring Copy? A Widely Applicable Example of Apps

By Razwana Wahid

You pour weeks into preparing for launch. You finally release the product and eagerly wait for sales to pour in. Yet, they don't. You blame the product: Should we add features? Are the colors wrong? But maybe, your copy is what's falling short. Read More

Podcast

How to Improve Your Company's Performance: Mike Goldman on Marketing Smarts

By Kerry O'Shea Gorgone

Consultant and author Mike Goldman (Performance Breakthrough: The 4 Secrets of Passionate Organizations) explains how to hire for natural talent and core values, and create the right culture for success. Read More

FOR PRO Members

Seminar: How to Improve Your Writing With a Crappy First Draft

We'll take a close look at some of the benefits of crappy first drafts, including how they make you feel better about yourself, allow you to use momentum, and help you to plan. You'll learn to write faster, better, and more fluently. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today!

Survey Says

The Most In-Demand Digital Marketing Skills

By Ayaz Nanji

Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average? Read More

Quick Take

#SocialSkim: The Future of Payments May Be Selfies, Plus More Stories in This Week's Roundup

By Angela Natividad

Summer's winding down... time to amp up your social strategy! See how MasterCard is testing selfies as a payment option, how LinkedIn plans to take over office directories, how to win at livestreaming, and which brands get Reddit (and how they use it). Read More

My View

Why Marketers Really Need to Know About Data Science

By Matt Diehl

The ability to predict buying behavior and fine-tune personalization is every marketer's dream. Data science makes that dream come true. Read More

event calendar

Aug 25	FREE Seminar—Responsive Design: 10 Dos and Don'ts for Web Pages and Emails
Sep 1	FREE Seminar—How to Extend Your Content Marketing Plan to a Global Audience
Sep 10	PRO Seminar—How to Use Video to Ensure a Great Buying Experience
Sep 11	Virtual Conference—Evolving Your Emails for a World On-the-Go
Sep 24	PRO Seminar—Smarketing: What It Is and Why You Need to Master It
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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