📋 Table of Contents

Saturday, August 19, 2023

📋 Table of Contents

1. Nine Strategic Content Repurposing Tips

2. A 'Brand Differentiation Through Experience Innovation' Conversation

3. The State of In-Person B2B Events in 2023

4. 10 Essential Tips for Successful Event Marketing

5. Four Key Benefits of Using a CRM for Content Marketing

6. A Five-Step Framework for ROI From Personalized Customer Experiences

7. How Marketing AI and Automation Are Helping Small Businesses

8. The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner

9. The Three Pillars of Winning Communication—Value, Passion, and Connection

10. How You Can Help Sales Address Objections MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Nine Strategic Content Repurposing Tips

The benefits of repurposing content are well-known. But you can't just pick a random blog post off your website and convert it into a random content format. Keep your repurposing strategic with these nine tips. »

podcast

A 'Brand Differentiation Through Experience Innovation' Conversation

As the world continues to evolve, it's crucial for businesses to keep up. In episode 559 of the Marketing Smarts podcast, George B. Thomas and Allen Adamson discuss the importance of adapting to changing times. Read more and listen in. »

research

The State of In-Person B2B Events in 2023

Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? Bizzabo surveyed 1,757 people who organize in-person B2B events, such as conferences. Check out the study findings. »

article

10 Essential Tips for Successful Event Marketing

In-person events are back! Has it been a while since you've set up a booth and offered free swag? Never fear—this article shares 10 essential tips for making your event a success. »

infographic

Four Key Benefits of Using a CRM for Content Marketing

This infographic from Brafton explores how CRM software can power stronger and more successful content marketing strategies, focusing on four key benefits that a CRM can deliver. Check out the infographic. »

article

A Five-Step Framework for ROI From Personalized Customer Experiences

Although its importance is never denied, "personalization" in marketing can be such a nebulous word. Is it even measurable? How do you find out whether it affects the bottom line? Check out this five-step guide. »

research

How Marketing AI and Automation Are Helping Small Businesses

Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, including to improve efficiency and boost growth, according to recent research. Check out the study findings. »

article

The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner

You've got a great signup conversion rate! Except... nope, those are full of bots. But what about all that traffic to... nope. Also bots. Sound familiar? Working with the security team can help. »

video

The Three Pillars of Winning Communication—Value, Passion, and Connection

Framed as a discussion about business communication, this week's episode of the Marketing Smarts Live Show and all the wisdom and banter contained therein could pertain to all walks of life, personal and professional. Tune in! »

How You Can Help Sales Address Objections

MarketingProfs PRO webinar

Your sales team is going to hear questions and objections from prospects. And the right Sales-supporting marketing content answers those objections so that Sales closes more deals. Pam Didner helps you uncover your audience's biggest objections—and the kind of marketing content that Sales has been waiting for.

Enable Sales to close the deal!

Afoot in the Neighborhood

MarketingProfs community goings-on

MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new Working Webinars hub where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series, Pam Didner's How to Build a Successful GTM Marketing Plan.

Are you ready for the AI revolution? Join us for our special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Ten mind-blowing sessions in total, delivered by your fave speakers, including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.

Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.

Did You Miss Us?

Recent MarketingProfs content

Nine Strategic Content Repurposing Tips »

Four Key Benefits of Using a CRM for Content Marketing [Infographic] »

The State of In-Person B2B Events in 2023 »

10 Essential Tips for Successful Event Marketing »

Developing an Indispensable Brand-Inspired Growth Strategy | Marketing Smarts Live Show »

The Differences Between Marketing and Branding [Infographic] »

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