MarketingProfs Today: 19 August 2017: MarketingProfs This Week

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In this issue

1.	How-To: In Pursuit of the Perfect Headline: What's the Secret to Making Your Audience Click?
2.	Article: Your Customer's Second Purchase Is the Most Important [Sponsored by Zaius]
3.	Podcast: A Casting Call for Empathic Marketers: Actor and Best-Selling Author Alan Alda
4.	PRO On-Demand Seminar: The Meat and Potatoes of Podcasting: Create a Successful Podcast
5.	Survey Says: Email Subject Line Length: Is Brevity Better?
6.	#SocialSkim: Facebook & Instagram Redesign, Amazon's Spark vs. Instagram & Pinterest: 10 Stories
7.	Infographic: The Definitive Report About the Best Times to Post on Social Media

Join us on October 12 as we kick off our brand new High-Performance Content Marketing course – our best-selling course is back for 2017! A dozen content marketing wizards will teach you the insiders’ secrets to mastering content marketing. Enroll today and save $200 with code CONTENT17.

How-To

In Pursuit of the Perfect Headline: What's the Secret to Making Your Audience Click?

By Steve Rayson

What is the secret to an engaging headline? Everyone has an opinion... but what does the data say? After analyzing 100 million headlines, we found that the essence of an engaging headline comes down to a few core principles. Read More

Your Customer's Second Purchase Is the Most Important

By Zaius [Sponsored Content]

If you're able to make even a small increase in your conversion rate for second-time purchases, you'll see serious revenue growth. It's time to shift some of your marketing focus from finding and engaging new customers to nurturing and convincing your existing customers. Here's how. Read More

Podcast

A Casting Call for Empathic Marketers: Actor and Best-Selling Author Alan Alda on Marketing Smarts

By Kerry O'Shea Gorgone

Award-winning actor and best-selling author Alan Alda (M*A*S*H) shares insights into how actively cultivating empathy can improve communication in sales, medicine, science, and practically any other industry. Read More

FOR PRO Members

On-Demand Seminar: The Meat and Potatoes of Podcasting: How to Create a Successful Podcast

In this Teach Me How seminar, you'll learn the key steps to starting a podcast, from setting goals to recording and editing to promoting your published show. You'll leave with the tools to help you rock the mic—and make sure your podcast succeeds! Read More

When it comes to getting your content found, we shouldn't be talking about needles and haystacks. We should be talking about Chewbacca Mom and Pen Pineapple Apple Pen popularity. Learn to make your content stand out from the crowd with High-Performance Content Marketing. Save $200 when you use code CONTENT17!

Survey Says

Email Subject Line Length: Is Brevity Better?

By Ayaz Nanji

Emails with shorter subject lines tend to garner significantly higher open rates and click rates, according to recent research from Yes Lifecycle Marketing. Read More

Quick Take

#SocialSkim: Facebook and Instagram Redesign, Amazon's Spark vs. Instagram and Pinterest: 10 Stories This Week

By Christian Neri

Facebook, Instagram aim for engagement with redesigns; all about Amazon's Spark social platform; LinkedIn's smart share options, a court case it lost, and its native video; Apple pushes original shows; more! Read More

At-A-Glance

The Definitive Report About the Best Times to Post on Social Media [Infographic]

By Laura Forer

Make this the last report you read about the best time to post on social media. Why? Because it consolidates findings from various other reports and puts all the data into one easy-to-read infographic. Read More

event calendar

Aug 22	FREE Seminar—10 Tips for Producing Compelling Customer Story Videos
Aug 29	FREE Seminar—2017 Webinar Benchmarks Report
Sep 21	Teach Me How—Artificial Intelligence for Marketing: Getting Started
Oct 3-6	B2B Marketing Forum—63 sessions, four keynotes, creative networking, and more!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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