Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, August 17, 2024
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In This Issue
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ARTICLE
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Is Cold Email Dead?
Explore whether cold email is becoming illegal and if it's losing effectiveness. Stay informed on critical cold email issues.
Read more ➔
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RESEARCH
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The Top Benefits and Challenges of Direct Mail Marketing
Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research.
Check out the study findings ➔
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ARTICLE
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The Future of B2B Customer Experience: Human vs. Machine
Explore how AI & technology and the human touch will together transform B2B customer experience, creating personalized interactions.
Learn more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, August 16, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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INFOGRAPHIC
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10 Tips to Improve Your Content Marketing Visuals
This infographic looks at 10 key design areas to focus on to boost the quality of your visuals: color, typography, layout, callouts, space, illustration, iconography, data, proportion, and simplicity.
See the infographic ➔
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ARTICLE
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Building a Partnership Strategy for Successful Global Expansion
Partnerships are a powerful way for brands to expand globally, offering cost-effective solutions, local expertise, and audience reach.
Learn more ➔
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RESEARCH
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Are AI Tools Disrupting Google's Search Dominance? Not Yet.
Google remains in a powerful and dominant position in search despite the rise of AI-driven tools, according to recent research.
Check out the study findings ➔
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FOR MARKETINGPROFS PRO MEMBERS
Does Email Timing Matter?
Short answer: yes. Long answer: it depends on your content! Newsletters perform differently than emailed offers—and getting the timing wrong can lead to ignored messages. Get best-practices for email marketing in The Real Truth About Email Marketing. This Master Class is included with a PRO membership.
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