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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, August 17, 2019 |
| Six Agile Marketing Myths That Need to Die | ||||
| More and more marketing departments are moving from just being curious about Agile to actually implementing Agile practices. But many have the wrong idea about what Agile is and what it can or cannot do, so let's debunk some of the most common myths about Agile. | ||||
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| How to Create Effective Sales Enablement Content | ||||
| In far too many businesses, marketing and sales teams maintain radio silence between each other, even though each has plenty to offer the other—especially regarding content. If only they could team-up, their collaboration would mean less wheel-spinning and more success for both. | ||||
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| The Secret to Dell's Success in B2B Influencer Marketing: Konstanze Alex on Marketing Smarts [Podcast] | ||||
| Konstanze Alex, Dell's director B2B influencer relations and content co-creation, offers insights from the company's success in using influencer marketing for B2B. Read more and listen in on this lively conversation. | ||||
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| MarketingProfs B2B Forum: Your Last Chance to Save | ||||
| MarketingProfs event | ||||
| If you've been planning to join us at the MarketingProfs B2B Forum, you'd better act fast. Workshops are selling out and prices are going up for good on August 24. Get your ticket. | ||||
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| Personalization vs. Intrusion: How a Mix of Artificial and Human Intelligence Can Create Balance | ||||
| How can marketers and advertisers gain the benefits of artificial intelligence and machine-learning while avoiding the pitfalls? By finding the right balance between the explore vs. exploit dynamic. Find out what that means—and what it means for marketers. | ||||
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| The Paid Social Platforms Marketers Plan to Invest In [Study] | ||||
| Facebook is still the most popular social network for paid campaigns, but marketers appear to be most bullish about YouTube and Instagram, according to recent research. Check out the findings. | ||||
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| Ready for 2019 Holiday Season E-Commerce? It's Almost Time... [Infographic] | ||||
| Blink a few times... and the 2019 holiday-shopping season will be here. Marketers and retailers have already started making plans to capitalize on the year's most lucrative season. If you haven't started planning yet, this infographic on peak shopping times from the previous holiday-shopping season is a great starting point. | ||||
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| Email Fail: Mistakes to Avoid When You're Sending a Big Campaign | ||||
| sponsored article | ||||
| It happens to all of us: the dreaded email fail. The kind of mistake that incites Twitter jeering and emails from your boss (or, worse, your CEO). Mistakes can happen when you're moving too fast, deadlines are tight, and you're juggling multiple campaigns. The good news? You can avoid many of the most common mistakes. | ||||
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