MarketingProfs This Week

Saturday, August 14, 2021

📋 Table of Contents

1. Apple's Hide My Email: A New Reason to Accept Only Corporate Email Addresses

2. How to Manage Change (Even in Your Own Career): Meg Kypena on Marketing Smarts

3. Five Strategies to Increase Your Social Media Conversions

4. How to Use Email Metrics to Optimize Your Campaigns

5. How to Make Sure Your Social Media Strategy Succeeds: Take a Cross-Discipline Approach

6. B2B US Digital Ad Spend Forecast for 2021-2023

7. LinkedIn Data: The Changing Marketing Jobs Landscape

8. B2B Forum Workshops This October MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Apple's Hide My Email: A New Reason to Accept Only Corporate Email Addresses
article
Apple's Hide My Email: A New Reason to Accept Only Corporate Email Addresses
When Apple rolls out its improved Hide My Email feature this fall, marketers will have to decide whether it's still worth accepting the "fake" relay addresses it generates. How big a problem will this be for your lead-gen forms and email list? Here's what you need to know. »
How to Manage Change (Even in Your Own Career): Meg Kypena on Marketing Smarts
podcast
How to Manage Change (Even in Your Own Career): Meg Kypena on Marketing Smarts
Veteran marketing communications strategist Meg Kypena identifies the skills every marketer needs and shares tips for change management and career development on the Marketing Smarts podcast. Read more and listen in on this fascinating conversation. »
Five Strategies to Increase Your Social Media Conversions
article
Five Strategies to Increase Your Social Media Conversions
For a business to thrive on social media, its social media marketing efforts must be conversion-focused. Here are five ways to increase your social media conversion rate. »
How to Use Email Metrics to Optimize Your Campaigns
infographic
How to Use Email Metrics to Optimize Your Campaigns
This infographic from Salesforce looks at what key email metrics mean and explores how you can use them to optimize your campaigns. Check out the infographic. »
How to Make Sure Your Social Media Strategy Succeeds: Take a Cross-Discipline Approach
article
How to Make Sure Your Social Media Strategy Succeeds: Take a Cross-Discipline Approach
Social media can no longer be the job of only one department or outside agency; integration is the key to success. Read this article to identify the cross-discipline strategy that'll work for you. »
B2B US Digital Ad Spend Forecast for 2021-2023
research
B2B US Digital Ad Spend Forecast for 2021-2023
Digital advertising spend by B2B firms is expected to jump by nearly a quarter in 2021, according to recent research. Check out the study findings. »
LinkedIn Data: The Changing Marketing Jobs Landscape
infographic
LinkedIn Data: The Changing Marketing Jobs Landscape
LinkedIn recorded a 63% jump in the number of marketing jobs posted on the platform in the first half of 2021, according to research from the social network. Check out the infographic. »
B2B Forum Workshops This October
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Need intensive, hands-on training on strategy, storytelling, or demand gen? Or maybe all three? Add one (or all) to your B2B Forum conference ticket. Hurry, seats are limited.
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Afoot in the Neighborhood
MarketingProfs community goings-on
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Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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Did You Miss Us?
Recent MarketingProfs content
Apple's Hide My Email: A New Reason to Accept Only Corporate Email Addresses »
B2B US Digital Ad Spend Forecast for 2021-2023 »
How to Use Email Metrics to Optimize Your Campaigns [Infographic] »
How to Turn Your Organization Into an Innovation Powerhouse: Carla Johnson on Marketing Smarts [Podcast] »
Analyzing the Analyst: A Guide to Holistic Analytics for Tracking the Right Metrics »
What Is Search Intent? [Infographic] »
News You Can Use
ActionIQ Partners With Data Axle to Power Identity Resolution And Identity Enrichment for B2B Marketers MarTech Series
ValGenesis Inc. Announces New VP of Marketing to Join Its Executive Team Yahoo Finance
CloudSense Ramps Up B2B Selling With Upgraded Capabilities in Latest Release Yahoo Finance
Habitat for Humanity CEO Jonathan Reckford Joins Data Axle Board of Directors EIN Presswire
Dynamic Yield Launches Experience Email, a Unified Personalization Solution for Creating Individualized Emails PR Newswire
Demand Science Announces New Integrated Features for Expanded Company Intelligence AIthority
Salesforce Launching Business-Focused Streaming Service PYMNTS
Commercient Announces Partnership With Aptitude 8 to Help B2B Companies IT News Online
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