📋 Table of Contents

Saturday, August 13, 2022

📋 Table of Contents

1. Using Behavioral Progressive Profiling to Drive Demand Generation

2. Four Steps to Stronger B2B Case Studies: Bob Wiesner on Marketing Smarts

3. The Ultimate Guide to a Brand Audit of Your Website

4. Many Roads to CMO: The Backgrounds of 20 Top Marketers

5. What Employers Look for When Hiring Social Media Managers

6. How to Meet B2B Buyers' E-Commerce Expectations

7. Grow Your Social Organically MarketingProfs Working Webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Using Behavioral Progressive Profiling to Drive Demand Generation

The version of progressive profiling that most marketing automation companies espouse merely collects more data on prospective customers. But more data isn't enough. Here's what you need to do to significantly increase your chances of making sales. »

podcast

Four Steps to Stronger B2B Case Studies: Bob Wiesner on Marketing Smarts

Business adviser and author Bob Wiesner shares insights on how to create stronger B2B case studies. He explains why case studies are important, what we as marketers have historically done wrong with our case studies, how to do them right—and so much more. Read more and listen in. »

article

The Ultimate Guide to a Brand Audit of Your Website

Your website often makes your brand's very first impression. To make sure it's a good one, conduct a thorough brand audit. Here's how. »

infographic

Many Roads to CMO: The Backgrounds of 20 Top Marketers

This infographic explores the backgrounds of 20 CMOs at leading brands, including JPMorgan Chase, Snap, McDonald's, Salesforce, and TikTok. Check out the infographic. »

research

What Employers Look for When Hiring Social Media Managers

Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers? Check out the study findings. »

article

How to Meet B2B Buyers' E-Commerce Expectations

B2B buyers' behavior has shifted, particularly in e-commerce. Let's explore four fundamental ways to step up your B2B e-commerce game. »

Grow Your Social Organically

MarketingProfs Working Webinar

Harness the right algo-rhythms to boost your social media engagement organically! On Thursday. In Session 2 of the Build Brand Trust Through Social Media Working Webinar series, Zontee Hou will teach you how to start a conversation on social media, building trust while spreading your posts to a larger audience. Get Zontee's tactics and insights at this LIVE training session on Aug 11 at 12pm ET.

Spark more conversations now!

Afoot in the Neighborhood

MarketingProfs community goings-on

We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case.

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

Did You Miss Us?

Recent MarketingProfs content

What Employers Look for When Hiring Social Media Managers »

Many Roads to CMO: The Backgrounds of 20 Top Marketers [Infographic] »

How to Identify SQLs Based on Sales Intent Behavior: Awareness Stages and Demand Gen »

Developing an Indispensable B2B Brand-Inspired Growth Strategy: Mitch Duckler on Marketing Smarts [Podcast] »

25 Twitter Marketing Tips That Actually Work [Infographic] »

How to Reach the Right Candidates With Programmatic Recruitment »

Upcoming Events

AUG

[Webinar] B2B Lead Gen: How to Boost SEO & PPC Conversions
45 minutes | sponsored by Vidyard

AUG

[Webinar] Using Event Tech to Empower Field Sales Marketers
60 minutes | sponsored by Glisser

AUG

[Open House] Save the Date
Enroll in any MarketingProfs PRO-exclusive online course for FREE

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.