MarketingProfs Today: 13 August 2016 Issue: MarketingProfs This Week

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In this issue

1.	How-To: How to Create Content About Things You Know Nothing About (Yet)
2.	#SocialSkim: Facebook Takes on Adblockers, Plus 11 More Stories This Week
3.	Podcast: Education and the Aspiring Marketer: Chapman, Osinubi, and Bassett
4.	PRO Seminar: Digital Trends for 2017: What You Need to Know Now
5.	Survey Says: How Brands Are Using Triggered Email Campaigns
6.	My View: Why You Need to Prep Employees Before They Go to the Social Media Frontlines
7.	Infographic: Personal Branding: 10 Steps Toward a New Professional You

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How-To

How to Create Content About Things You Know Nothing About (Yet)

By Bana Jobe

As any good journalist will tell you, you don't have to have a degree in a topic to write about it well—and confidently. Even so, creating content for a company is often a different beast. Read More

Podcast

Education and the Aspiring Marketer: C.C. Chapman, Temitayo Osinubi, and Michelle Bassett on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Marketer and educator C.C. Chapman and recent Internet marketing graduates and authors Temitayo Osinubi and Michelle Bassett discuss modern marketing education. Read More

FOR PRO Members

Seminar: Digital Trends for 2017: What You Need to Know Now

We'll share the top digital trends that will deliver today and in the future. We'll walk through the best of what's ahead while gaining insight and tips for real-world application in digital communications, road-map creation, and—most important—performance optimization. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

How Brands Are Using Triggered Email Campaigns

By Ayaz Nanji

Triggered email campaigns receive significantly more engagement than other types of messages, yet they are still not widely used by brands, according to recent research from Yesmail. Read More

Quick Take

#SocialSkim: Facebook Takes on Adblockers, Plus 11 More Stories This Week

By Christian Neri

This week, Facebook circumvented ad blocking technology but also gave consumers new powers to control ads they receive; Twitter expanded Moments; Snapchat inked a deal to bring you TV show content; and much more... Skim for the scoops! Read More

My View

Why You Need to Prep Employees Before They Go to the Social Media Frontlines

By Carin Warner

Companies should be training and explaining the rules of social engagement to their employees before sending them out to become brand ambassadors on social networks. Read More

event calendar

Aug 16	FREE Seminar—Seven Ways to Reach Revenue Goals With Instagram
Aug 18	PRO Seminar—Why 'Always Be Testing' Is Wrong for Your Business
Aug 23	FREE Seminar—The #1 Method to Attract Customers: Refer-a-Friend
Sep 8	PRO Seminar—Make Your Copy Mobile-Friendly
Sep 9	Virtual Conference—Marketer's Brunch & Learn \| 5 online sessions *FREE!*
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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