📋 Table of Contents

Saturday, August 12, 2023

📋 Table of Contents

1. Top 3 AI Tools for High-Quality Content Creation

2. Generative AI-Powered Conversations and the Conversation Automation Index

3. How to Attract and Retain Top B2B Marketing Talent

4. Why Thought Leadership Content Fails

5. How to Build a B2B Lead Gen Webinar

6. The Differences Between Marketing and Branding

7. Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities

8. Are Employees Secretly Using ChatGPT to Get Ahead? MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Top 3 AI Tools for High-Quality Content Creation

Everywhere you look, another tech company is debuting its version of generative AI. So which tools are actually a good investment for content marketers? This article takes a look at three tools that offer unique strengths in content creation. »

podcast

Generative AI-Powered Conversations and the Conversation Automation Index

Generative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated into business processes to change the way we do marketing? Join host George B. Thomas and guest David Greenberg for a conversation about conversations: AI-powered conversations, conversational metrics, conversational benchmarks, and more. Read more and listen in. »

article

How to Attract and Retain Top B2B Marketing Talent

The job market has been volatile recently, see-sawing between pandemic layoffs and the "Great Resignation." This article looks at the company characteristics that help attract and then retain B2B marketing talent. »

research

Why Thought Leadership Content Fails

Senior executives say the top reasons that thought leadership content tends to fail are faulty methodologies and a lack of internal buy-in, according to recent research. Check out the study findings. »

article

How to Build a B2B Lead Gen Webinar

Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. This article covers how webinars and webinar marketing can lead to increased B2B lead generation. »

infographic

The Differences Between Marketing and Branding

The terms "marketing" and "branding" are sometimes used interchangeably. However, whereas there is overlap between the two disciplines, they are not necessarily the same. Check out the infographic. »

Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities

In the latest episode of the Marketing Smarts Live Show, Demandbase's Justin Levy emphasizes the importance of partnerships over transactions—i.e., mutually beneficial activities. That's a particularly important approach in the case of B2B influencer marketing and private communities. Tune in! »

Are Employees Secretly Using ChatGPT to Get Ahead?

MarketingProfs PRO webinar

Generative AI tools are taking businesses by storm—but not all companies are ready. What's the balance between getting ahead and getting burned? Discover how to keep your business in the clear with AI, Content, and the Law: What Marketers Need to Know Right Now, hosted by Internet lawyer Ruth Carter. Available now!

How to use AI—legally

Afoot in the Neighborhood

MarketingProfs community goings-on

MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new Working Webinars hub where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series, Pam Didner's How to Build a Successful GTM Marketing Plan.

Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Ten mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.

Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Did You Miss Us?

Recent MarketingProfs content

Top 3 AI Tools for High-Quality Content Creation »

What AI Needs to Learn From Humans [Infographic] »

Brand + Demand: Taking B2B Marketing From Cost Center to Value Center »

Why Thought Leadership Content Fails »

How to Attract and Retain Top B2B Marketing Talent »

A Privacy-First World Won't Hurt Your Customer Relationships | Marketing Smarts Live Show »

News You Can Use

Updates from around the industry

Gupshup Launches End-to-End Platform for Ads That Click to WhatsApp With Full-Funnel Attribution and AI-Powered Optimization MarTech Series

Darwin CX Launches Native CDP to Serve Recurring Revenue Industry MarTech Series

Moz Launches Brand Authority, First-to-Market Metric for Measuring Brand Strength and Salience Yahoo Finance

FlashIntel Launches New Advocate Program to Accelerate Revenue Growth MarTech Series

Vibes Advances Its Mobile Engagement Platform With New AI-Powered Nexus Engine Benzinga

Datamotive Secures $3.8M Funding to Enable Seamless Business Continuity Across Clouds PR Newswire

Frequence Launches Sales Enablement Features for Media Sellers GlobeNewswire

WPP and Optimizely Partner to Bring Informed Digital Experiences to Brands and Consumers MarTech Series

Upcoming Events

AUG

Iron Chat(GPT)! Whose Prompts Will Reign Supreme?
with Ann Handley and Christopher S. Penn

AUG

Analytics Tomorrow: The End of the Ad Hoc Question
45-minute webinar with Jim Sterne

AUG

Enable Sales to Close the Deal
Session 3 of How to Build a Successful GTM Marketing Plan

AUG

Ignite Your Content Strategy: Unleashing AI's Power to Spark Creativity and Productivity at Scale
45-minute webinar | sponsored by Adobe

AUG

Keys to Driving Webinar & Digital Event Registration
60-minute webinar | sponsored by ON24

OCT

4-6

MarketingProfs B2B Forum
Join us live in Boston or online for over 50 insight-packed sessions, full-day workshops, and unforgettable activities

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.