MarketingProfs Today: 12 August 2017: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Five Methods for Planning Better B2B Content Experiences
2.	Podcast: How to Become a Merchandising Rock Star: Andrea Syverson on Marketing Smarts
3.	PRO Take 10: Personal Branding Strategy: How to Get Famous
4.	Survey Says: The Content Qualities That Most Influence B2B Purchasing Behavior
5.	#SocialSkim: Facebook Launches Original Shows, Social Media Has 3 Billion Users: 11 Stories
6.	Infographic: Trends in Social Media Marketing: B2B vs. B2C

The key to workload happiness comes from your ability to effectively manage your workflow, from idea to delivery. Join us on 8/15 for this free seminar on How to Get Your Content to Market Faster.

How-To

Five Methods for Planning Better B2B Content Experiences

By Brody Dorland

Drawing inspiration from some of the brightest B2B content marketers, here are five ways to help solve the problem of planning your content marketing and elevating the content experience of your customers to meet their evolving expectations. Read More

Podcast

How to Become a Merchandising Rock Star: Andrea Syverson on Marketing Smarts

By Kerry O'Shea Gorgone

Branding and merchandising expert Andrea Syverson explains how B2B and B2C brands alike can use merchandising to address customer pain points, and how "verbifying" your brand can help you to focus your marketing message. Read More

FOR PRO Members

Take 10: Personal Branding Strategy: How to Get Famous

In just 10 minutes, you'll learn how to grow your personal brand by scaling your influence. We'll share steps on how to stand out online, engage your audience, and enhance your reputation. You'll learn how to increase your followers and take advantage of content-creation habits that drive results. Read More

Join us on 8/15 for this free seminar on How to Get Your Content to Market Faster, where Jay Baer will show you how to ensure quality work through the standardization of 4 key “must-dos.”

Survey Says

The Content Qualities That Most Influence B2B Purchasing Behavior

By Ayaz Nanji

Prospective buyers of B2B products find content to be most useful when it speaks to needs/pain points and provides specifications, according to research from Content Marketing Institute and SmartBrief. Read More

Quick Take

#SocialSkim: Facebook Launches Original Shows, Social Media Claims 3 Billion Users: 11 Stories This Week

By Christian Neri

Social has 3 billion users (and other need-to-know stats); Facebook's original video effort; LinkedIn expands partners program; a mobile messaging foray by YouTube; Google's Snapchat Discover competitor; Snapchat's powerful tool for marketers... Read More

At-A-Glance

Trends in Social Media Marketing: B2B vs. B2C [Infographic]

By Laura Forer

Are social marketing strategies in the B2B and B2C worlds converging? In some ways, yes, according to today's infographic. Read More

event calendar

Aug 15	FREE Seminar—The Fast and the Frustrated: How to Get Your Content to Market Faster
Aug 17	Teach Me How—How to Create a Successful Podcast That Ensures Success
Aug 22	FREE Seminar—Webinar: 10 Tips for Producing Compelling Customer Story Videos
Aug 29	FREE Seminar—2017 Webinar Benchmarks Report
Oct 3-6	B2B Marketing Forum—63 sessions, four keynotes, creative networking, and more!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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