MarketingProfs Today: 11 August 2018: MarketingProfs This Week

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In this issue

1.	How-To: How to Launch Your First Employee Advocacy Program, and Why You Should
2.	Article: The Key to ABM Success: How to Use Private Investigator Skills to Build a Winning Program
3.	Podcast: Startup Marketing and the Power of CX: Figurr Founder David Cooperstein
4.	PRO On-Demand Seminar: How to Succeed at LinkedIn Content Marketing
5.	Survey Says: The State of Marketing Technology in 2018
6.	Quick Take: How to Spot Authentic (and Fake) Instagram Influencers
7.	Infographic: Why Email Still Reigns Supreme

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How-To

How to Launch Your First Employee Advocacy Program, and Why You Should

By Ismael El-Qudsi

Want to increase your social presence while also boosting employee engagement? Here are 10 steps to launching a successful employee advocacy program. Read More

The Key to ABM Success: How to Use Private Investigator Skills to Build a Winning Program

By Debbie Qaqish

Pull out your magnifying glass and read on to learn how to dig up clues about accounts and create a winning ABM program. Read More

Podcast

Startup Marketing and the Power of CX: Figurr Founder David Cooperstein on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

The founder of marketing agency Figurr shares insight into how marketing for startups differs from enterprise marketing, and why customer experience is so important to all marketing organizations. Read More

FOR PRO Members

On-Demand Seminar: How to Succeed at LinkedIn Content Marketing

In this Teach Me How seminar, you'll hear about three powerful content marketing tactics using specific LinkedIn tools. You'll learn how to use those tools to increase your brand's visibility to keep your brand top of mind among your audiences and cement its positioning as an industry leader. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand industry resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

The State of Marketing Technology in 2018

By Ayaz Nanji

In 2018, nearly two-thirds (65%) of companies will increase their marketing technology budgets from 2017 levels, according to recent research from Walker Sands. Read More

Quick Take

How to Spot Authentic (and Fake) Instagram Influencers

By Billy Bones

Can you spot a real from a fake? Here are some tips to determine whether the Instagram influencers you work with are as influential as they claim. Read More

At-A-Glance

Why Email Still Reigns Supreme [Infographic]

By Laura Forer

Email is one of the earliest digital marketing channels, and despite competition from other, newer, channels... it's still one of the most effective. See why that is, and get tips to make your email program even better. Read More

event calendar

Aug 14	FREE Seminar—Identity Resolution for Personalization at Scale
Aug 23	Teach Me How—Facebook Advertising Tactics for the B2B Marketer
Sep 14	Virtual Conference—Marketing Strategy
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

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