Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, August 10, 2024
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In This Issue
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ARTICLE
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How to Write a Style Guide for a Successful Rebrand: Lessons Learned From Becoming Atom.com
Learn how to create a brand style guide that can make your rebranding efforts successful by maintaining consistency and trust.
Discover more insights ➔
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INFOGRAPHIC
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How to Create Insightful and Actionable Buyer Personas
This infographic looks at why interviewing real buyers is the most effective strategy for developing personas, and it explores how to eliminate irrelevant data to reduce the number of personas.
See the infographic ➔
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ARTICLE
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Why Data Governance Is Crucial in Modern Marketing, CX, and Compliance
Learn why data governance is crucial for marketers to enhance customer experience, ensure compliance, and drive strategic success in marketing.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, August 8, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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RESEARCH
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The Top Challenges in Executing a Data-Driven Marketing Strategy
Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research.
Check out the study findings ➔
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ARTICLE
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Why Understanding and Measuring Brand Love Should Be a C-Suite Imperative
Discover the significance of brand love in B2B marketing and the importance of measuring it for driving long-term success and customer loyalty.
Read more ➔
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RESEARCH
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Top Reasons Workers Leave, Stay, or Choose New Jobs
What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed 10,000 professionals from around the world at all stages of their careers.
Check out the study findings ➔
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FOR MARKETINGPROFS PRO MEMBERS
Creative Ideas to Boost Engagement
How did one brand get 45% open rates... when the industry average is 8%? By including cartoons in their emails. Another brand uses GIFs to stand out in their industry. A third pokes fun at hipsters. "But these won't work in B2B," you whisper. Are you sure? Why not try a few ideas from "The Power of Visual Storytelling." It's Lesson 12 in B2B Storytelling for Humans: Stories That Inspire Buyers to Action—and it's free for PRO members.
Available now to PRO members.
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