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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, August 10, 2019 |
| Can Your Content Marketing Compete? Trends for a Strong Strategy in 2019 and Beyond | ||||
| Content marketing helps shape your company's place in the marketplace. The key to creating content that drives website visits, improves conversion, and creates brand lift is understanding what your audience needs and how you can best provide it. Make sure your content marketing can compete. | ||||
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| What Every Marketer Needs to Know About Email Deliverability | ||||
| The emails you spend so much time strategizing, crafting, and scheduling aren't worth much if they don't actually reach your target audience. Email deliverability is essential, yet many marketers don't pay much attention to it. Here's why you should remedy that. | ||||
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| 7 Ways B2Bs Can Use Social Media to Boost Conversion Rates and Generate Leads | ||||
| B2B companies tend not to believe social strategies will work for them. Instead, they often use social platforms as real-time broadcast channels for announcements or updates. But, done correctly, social can drive B2B lead generation—and conversions. | ||||
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| A Conference Designed for Your Entire Team | ||||
| MarketingProfs event | ||||
| If you're looking for a conference program that addresses the educational needs of every member of your marketing team, look no further than this year's MarketingProfs B2B Forum. Check out your group options. | ||||
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| How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast] | ||||
| Carlos Gil explains why employee advocacy and social media are key to a brand's success, and he shares insights from his new book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI. Read more and listen in on this insightful conversation. | ||||
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| The Ultimate SEO Checklist [Infographic] | ||||
| Wouldn't it be useful if you had a checklist to make sure your search engine optimization (SEO) is Web-worthy in 2019? You do now... Check out this comprehensive infographic. | ||||
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| Content Marketing That's Strong and Fit Enough to Generate ROI [Infographic] | ||||
| B2B content is clearly not up to the task, according B2B decision-makers who say it tends to be fluffy, irrelevant, misleading... When your marketing content is not fit enough to perform as it should, what can you do? Whip it into shape fast with these 10 core marketing exercises. | ||||
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| Global Ad Spend Trends: Forecasts by Medium and Country [Study] | ||||
| Online advertising will account for more than half of global advertising expenditure by 2021, according to recent research and forecasts from Zenith. Check out the ad spend forecast details. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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