MarketingProfs This Week: 1 August 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Seven Tools for Creating Infographics Without Using Photoshop
2.	#SocialSkim: Amazon Launchpad for Startups, Plus More Stories in This Weeks Roundup
3.	Podcast: How to Go Beyond Just Telling Your Brand Story: Christian Lachel on Marketing Smarts
4.	PRO Seminar: Seven Steps to Social Media Marketing Success
5.	Survey Says: The Top Online Lead Generation Tactics and Metrics
6.	Infographic: How to Supercharge Your Marketing With Visual Storytelling
7.	My View: Five Brands That Successfully Tapped Into the Power of Bloggers Outside Their Industry

Join us August 4 for Eight Ways to Improve Your Email Marketing in 2015. From preference management to nurture campaigns, you'll discover tips to make your emails stand out from the crowd. Register today.

How-To

Seven Tools for Creating Infographics Without Using Photoshop

By Tamas Torok

This article will compare various tools for creating infographics to help you find the right tool for your own infographic marketing needs. Read More

Podcast

How to Go Beyond Just Telling Your Brand Story: Christian Lachel on Marketing Smarts

By Kerry O'Shea Gorgone

Christian Lachel shares his secrets to building lasting customer relationships through emotionally evocative brand experiences that increase loyalty and drive revenue. Read More

FOR PRO Members

Take 10: Seven Steps to Social Media Marketing Success

In just 10 minutes, we'll walk you through seven steps to creating an effective social media strategy. You'll learn how to incorporate the needs of your customer, align your tactics with your business goals and objectives, integrate other marketing initiatives, and determine the ROI of your social media marketing efforts. Read More

Join us on August 14 for our free Marketing Strategy & Planning Virtual Conference, where three experts will give you actionable advice so you can start planning like a boss. Register today.

Survey Says

The Top Online Lead Generation Tactics and Metrics

By Ayaz Nanji

Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2. Read More

Quick Take

#SocialSkim: Amazon Launchpad for Startups, Plus More Stories in This Weeks Roundup

By Angela Natividad

Learn about Amazon's support for startups launching products. Also: Yahoo Livetext, managing relationships with short-form content creators, and the socnet growing the fastest. And is Twitter really cracking down on stolen jokes? Read More

My View

Five Brands That Successfully Tapped Into the Power of Bloggers Outside Their Industry

By Lauren Jung

Venturing outside your normal space can open up your product and services to a previously untapped market. Take a look at five companies that successfully reached beyond their industries. Read More

event calendar

Aug 4	FREE Seminar—Eight Ways to Improve Your Email Marketing in 2015
Aug 6	PRO Seminar—Words That Stick: How to Make Your Brand Googleable
Aug 11	FREE Seminar—Develop Your B2B Customer Journey in Six Steps
Aug 13	PRO Seminar—SEO—How Customer Experience Impacts Search
Aug 14	Virtual Conference—Marketing Strategy & Planning: Like a Boss!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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