📋 Table of Contents

Saturday, July 9, 2022

📋 Table of Contents

1. How to Write Persuasive Blog Posts: A Template

2. How to Make B2B Content Less Boring: Julie Revelant on Marketing Smarts

3. The Five Layers of the Modern Martech Stack

4. Web Accessibility: Is Your Marketing Campaign Reaching Its Maximum Audience?

5. The Social Media Platforms Used Most by Journalists

6. The Top Benefits of Hybrid and Remote Work According to CEOs

7. 53 Sessions to Help You (and Your Team) Rock the Coming Year MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

How to Write Persuasive Blog Posts: A Template

So you've just crafted a beautiful blog post bursting with metaphors and emotion and elaborate language. Done! The sales should roll in. But that's not quite how persuasion works. Check out this article to find out what does. »

podcast

How to Make B2B Content Less Boring: Julie Revelant on Marketing Smarts

Join the the battle against boring B2B content! Julie shares tips, tricks, and mindsets for creating value-based, story-driven content for any B2B organization. Read more and listen in. »

article

The Five Layers of the Modern Martech Stack

A well-functioning martech stack should be like a five-layer burrito—a worthy set of ingredients by itself that makes for an even better combination. Here's what modern marketers have been putting into their "burritos." »

article

Web Accessibility: Is Your Marketing Campaign Reaching Its Maximum Audience?

It's easy to assume everyone has equal access to Internet content. But a lot of design and development practices make that access difficult or impossible for people with disabilities. Here's how you can make your content more accessible—and more useful for everyone. »

research

The Social Media Platforms Used Most by Journalists

Twitter is the go-to social network for journalists, but it isn't the top platform that the public turns to for news, according to recent research. Check out the study findings. »

infographic

The Top Benefits of Hybrid and Remote Work According to CEOs

Most CEOs say remote and hybrid work arrangements are better for employee productivity, work-life balance, and mental health, according to a recent survey. Check out the infographic. »

53 Sessions to Help You (and Your Team) Rock the Coming Year

MarketingProfs B2B Forum

The October 2022 B2B Forum conference program is here! And it's jam-packed with hands-on, tactical sessions to help you (and your whole marketing team) get results in 2022, 2023, and beyond.

Check out the #mpb2b conference program

Afoot in the Neighborhood

MarketingProfs community goings-on

You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own YouTube show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out!

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

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Different Is Better Than Better, Part 2: Sally Hogshead on Marketing Smarts [Podcast] »

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News You Can Use

Updates from around the industry

Horizon Media Launches B2B Growth Practice Green Thread to Help Clients Establish Advanced Systems for Revenue Expansion PR Newswire

EarlyBirds Offers Unique Approach to Helping Organizations Use the Future of Connectivity Yahoo Finance

Successive Technologies Offers Comprehensive E-Commerce Solutions to Help Businesses Deliver Immersive Customer Experiences PR Newswire

BigCommerce Broadens Global Footprint to Empower Merchants to Scale and Grow Their Online Businesses Yahoo Finance

Emiza Acquires Shippigo Entrepreneur

NordLocker Encrypted Cloud Introduces Biometrics for Windows and Android Users Yahoo Finance

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