MarketingProfs Today: 9 July 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Brand Admiration: What You Can Learn From Brands That Are Loved Unconditionally
2.	#SocialSkim: Snapchat's Transformative New Feature, Plus 10 More Stories This Week
3.	Podcast: How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto
4.	PRO How-To Guide: Four Requisites for Agile Marketing Success
5.	Survey Says: How Fortune 500 Brands Use Instagram: Top Filters, Best Times & Days to Post
6.	My View: Three Reasons for Including Whitepapers in Your Content Strategy
7.	Infographic: Psych! Five Principles That Explain Why Consumers Take Action (or Don't)

You want to be an email marketing baller? You want to create emails that are engaging? Stimulating? All together amazin'? Then don't miss our August 12 Email Marketing Virtual Conference. Register today.

How-To

Brand Admiration: Why Some Brands Are Loved Unconditionally (and What You Can Learn From Them)

By Josh Zywien

When companies (B2C or B2B) have high levels of brand admiration, they experience explosive revenue growth and improved cost efficiencies, and far greater access to the best talent and partnerships. Read More

Podcast

How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Janice Person, online engagement director at Monsanto, shares how blogger outreach and community engagement help the B2B company to overcome negative brand sentiment, misinformation, and outright trolling. Read More

FOR PRO Members

How-To Guide: Four Requisites for Agile Marketing Success

In this 36-page guide, you'll learn the four requisites for agile marketing success—the right attitude, the voice of the customer, "flow-jo" (flow mojo), and teamwork—along with a myriad of tips for putting it all into motion. Read More

Join us on July 12 for Five Ways to Build a Behavior-Driven, Data-Enriched Customer Experience to learn how to integrate and act on data from across channels to deliver a more satisfying experience throughout the customer journey. Register today.

Survey Says

How Fortune 500 Brands Use Instagram: Top Filters, Best Times and Days to Post

By Ayaz Nanji

Half of Fortune 500 brands are now on Instagram, and the platform is providing the highest engagement levels for these businesses of any social network, according to recent research from TrackMaven. Read More

Quick Take

#SocialSkim: Snapchat's Transformative New Feature, Plus 10 More Stories This Week

By Christian Neri

A new feature alters how—and why—we use Snapchat, and Facebook's News Feed tweaks has many publishers up in arms. Also: how to boost your SEO with social, an infographic on Facebook ad-targeting, and Snapchat's new demographic. Read More

My View

Three Reasons for Including Whitepapers in Your Content Strategy

By Victor Ijidola

Don't forget whitepapers when you craft your content strategy. Myriad marketers consider them more effective than videos, e-newsletters, blogs, and infographics. Here's why. Read More

event calendar

Jul 12	FREE Seminar—Five Ways to Build a Behavior-Driven, Data-Enriched Customer Experience
Jul 14	PRO Seminar—The Broken Promise of Digital: Making the Customer the Center of What We Do
Jul 21	PRO Seminar—Stand Out: How to Develop Breakthrough Ideas
Jul 26	FREE Seminar—Video Content Is King: 23 Secrets for an Effective Video Strategy
Aug 4	MarketingProfs University—Search Marketing School
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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