MarketingProfs This Week

Saturday, July 8, 2023

📋 Table of Contents

1. A B2B Product Launch Checklist: Eight Essential Elements

2. A Playbook for Marketing-Led Growth

3. Is Your Marketing Mix Model Coming Up Short? Here's What's Really Up

4. Why Google Analytics 4 Requires Your Immediate Attention Marketing Smarts

5. Strategic Advantage Through Competitive Intelligence and Analysis

6. The Power of a Collaborative Content Strategy Marketing Smarts

7. The State of SMS Marketing in 2023

8. Do Your Employees Shout About Your Brand? MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

A B2B Product Launch Checklist: Eight Essential Elements
article
A B2B Product Launch Checklist: Eight Essential Elements
After an eternity of development, testing, troubleshooting, and more testing, you've finally reached your product's launch date! But wait... did you forget something? Use this product launch checklist to ensure you haven't missed anything. »
A Playbook for Marketing-Led Growth
podcast
A Playbook for Marketing-Led Growth
Host George B. Thomas and guest Amrita Mathur dive into how marketing-led growth can get you from $0 to $30 million in less than three years. Learn what marketing-led growth is, why marketing is more than just sales support, how to implement what you learn from campaigns, and more. Read more and listen in. »
Is Your Marketing Mix Model Coming Up Short? Here's What's Really Up
article
Is Your Marketing Mix Model Coming Up Short? Here's What's Really Up
Data analytics love for their data points to be fixed and objective, but in the modern marketing world, that's not always the case. It's vital that your marketing mix model also incorporate what this article refers to as "squishy" data. »
Why Google Analytics 4 Requires Your Immediate Attention
Marketing Smarts Live Show
Why Google Analytics 4 Requires Your Immediate Attention
In this episode of the Marketing Smarts Live Show, Trust Insights CEO Katie Robbert digs into how GA4 differs from the previous version of Google Analytics and stresses that marketers must take immediate action. Tune in! »
Strategic Advantage Through Competitive Intelligence and Analysis
article
Strategic Advantage Through Competitive Intelligence and Analysis
The mere effort of doing dynamic competitive analysis will reveal a host of insights you can use thereafter in your marketing. »
The Power of a Collaborative Content Strategy
Marketing Smarts Live Show
The Power of a Collaborative Content Strategy
To hear content expert Andy Crestodina espouse the advantages of content collaboration is to hear the question go from "Why should I do this?" to "Why am I not doing this?" Discover the many advantages of content collaboration. Tune in! »
The State of SMS Marketing in 2023
research
The State of SMS Marketing in 2023
Why are businesses using text and mobile messaging marketing in 2023? How do people feel about SMS marketing? To find out, SimpleTexting surveyed 1,400 consumers, business owners, and digital marketers. Check out the study findings. »
Do Your Employees Shout About Your Brand?
MarketingProfs Working Webinar for PRO Members
Energized employees tell everyone about their work. Are you tapping that excitement through their social media? Get your team excited to share your company's products and services in "Connect Your Digital Dots," the third session of Nick Westergaard's Digital Brand Activation Working Webinar. Available on-demand for PRO members now!
Shout it from the rooftops
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Nine mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
Why Google Analytics 4 Requires Your Immediate Attention | Marketing Smarts Live Show »
A B2B Product Launch Checklist: Eight Essential Elements »
How to Be More Customer-Focused »
A B2B Marketer's Guide to Marketing Attribution: Bonnie Crater on Marketing Smarts [Podcast] »
Why Now Is the Time to Embrace a DXP + DAM Martech Solution »
How to Recruit and Retain Gen Z Talent [Infographic] »
News You Can Use
Updates from around the industry
Typeface, Which Is Building Generative AI for Brands, Raises $100M TechCrunch
PAN Announces New Services to Help B2B Marketers Close the Gap Between Brand Awareness and Demand Generation AccessWire
Groupe Touchette Partners With Pivotree to Increase Transactions With New Dynamic B2B Customer Portal Yahoo Finance
Video Content Creation Platform Phyron Receives Seven-Figure Investment From Round2 Capital FinSMEs
Inbox Insight Releases Targeted Demand Generation: The Bridge to ABM Content Hub Digital Journal
HeartCore Signs CMS Licensing Agreement With INTRIX Yahoo Finance
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