MarketingProfs Today: 8 July 2017 Issue: MarketingProfs This Week

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In this issue

1.	How-To: 8 Steps to Forget Blast Emails and Launch Intelligent Communications Instead
2.	Video: Content Marketing Quick Tips From A to Z
3.	PRO On-Demand Seminar: Writers Need to Know Content Trends
4.	Survey Says: This Is What Works in Facebook Headlines: The 20 Most Effective Phrases
5.	#SocialSkim: Snapchat's Business-Friendly Features, Facebook's Transparency Metrics: 10 Stories
6.	Infographic: Five Mantras That Can Lead to More Leads From Your Blog

By upgrading to PRO membership, you'll receive unlimited access to a virtual library of marketing training information, best practices, trends, and other relevant content to help you find solutions to your marketing challenges. Bonus: save 25% this month only with code JULYPRO!

How-To

Eight Steps to Leave Blast Emails Behind and Launch Intelligent Communications Instead

By Pini Yakuel

Learn how we marketers can graduate from the tried-and-true daily blast email to take a more personalized, targeted approach—and why it is so critical to our businesses that we do so. Read More

Video

Marketing Video: Content Marketing Quick Tips From A to Z

By Cassie Nelson

Marketing content takes time, energy, and effort to produce. And even when you think you're doing it right, your efforts may fall flat. These quick tips for creating and distributing content can help you succeed. Read More

FOR PRO Members

On-Demand Seminar: Writers Need to Know Content Trends

You'll learn how to fine-tune your content planning and development to better mirror reader habits. You'll discover what your audiences want to read and how to reach and influence prospects. You'll leave with the tools to harness your readers' preferences to improve your content's trust factor. Read More

PRO's virtual library of training, best practices, trends, and tools helps marketers like you stay up-to-date so you can face any marketing challenge head-on. Bonus: Save 25% this month only with code JULYPRO.

Survey Says

This Is What Works in Facebook Headlines: The 20 Most Effective Phrases

By Ayaz Nanji

Which phrases in headlines are most effective in encouraging people to engage with articles on Facebook? To find out, Buzzsumo examined the performance of 100 million article headlines published this year. Read More

Quick Take

#SocialSkim: Snapchat's Business-Friendly Features, Facebook's Transparency Metrics: 10 Stories This Week

By Christian Neri

This week: Snapchat's new business-friendly features to fend off Instagram; Facebook's drone test to bring Internet to rural areas, and new transparency metrics to gain brands' trust; boost traffic with Instagram Story Ads; how teens use social; more! Read More

At-A-Glance

Five Mantras That Can Lead to More Leads From Your Blog [Infographic]

By Laura Forer

Is your blog working as hard as it should? Check out these five tips for generating more engagement and leads from your blog. Read More

event calendar

Jul 11	FREE Seminar—Five Must-Haves for an Effective Email Campaign
Jul 18	FREE Seminar—The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions
Jul 20	Teach Me How—Advanced Google Analytics for Marketers
Jul 25	FREE Seminar—How to Build and Scale a Webinar Program
Aug 3	Seminar—How to Create an Analytics Strategy That Ensures Success
Aug 3	Online Course—Marketing Measurement & Analytics \| 13 online classes
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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