Today's dose of must-know knowledge.  |  Trouble viewing? View in browser.
advertisement
Advertisement
In This Issue
+ How-To: Four Tips to Accelerate Sales Through the B2B Content Funnel
+ Podcast: Brand Attachment: Larry Vincent Talks to Marketing Smarts
+ #SocialSkim: Your Content Strategy, Facebook's Experiment, Google's Orkut...
+ PRO Take 10: How to Map Your Skills to Boost Your Content Project Success
+ Survey Says: What Clients Expect of Marketing and Ad Agencies
+ Infographic: Five Reasons Your Awesome Content Isn't Going Viral
+ My View: Agile Marketing Gives Brands the Strategic Power They Need
Share
Email Twitter Facebook LinkedIn
advertisement
Advertisement  Join us on July 11 for our free Retail Marketing Virtual Conference and get practical and actionable insights to help you create a winning retail strategy in today's consumer-centric landscape. Three stellar session, live Q&A, networking, exhibit hall, and more. Register today.
How-To Four Tips to Accelerate Sales Through the B2B Content Funnel
By Paul Gustafson
Does your content do most of the selling for your company? It should. But if it doesn't, your problem may be rooted in not having a content strategy that mirrors an effective sales funnel. Read More
How-To Image
share Twitter Facebook LinkedIn
Podcast Brand Attachment: Larry Vincent Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Larry Vincent, founder and executive director of The Brand Studio at United Talent Agency, discusses brand attachment, including how marketers can use it to predict buying behavior. Read More
Podcast Image
share Twitter Facebook LinkedIn
PRO Take 10: How to Map Your Skills to Boost Your Content Project Success
In just 10 minutes, you'll learn which skills and character traits you can map to your content projects to boost their effectiveness. You'll walk away with tools, tips, and tricks to use in your content marketing efforts, as well as the knowledge of which pitfalls to avoid. Read More
PRO Image
share Twitter Facebook LinkedIn
advertisement
Advertisement  Join us on July 15 for Value-Based Segmentation: Leveraging Customer Engagement Using Segmentation to learn how to profile and segment your customers based on customer engagement. Your bottom line will thank you. Register today.
Survey Says
What Clients Expect of Marketing and Ad Agencies
By Ayaz Nanji
Businesses expect the marketing and advertising agencies they hire to do a bit of everything, from properly understanding current objectives to presenting ideas and solutions beyond the conventional. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
#SocialSkim: Your Content Strategy, Facebook's Emotion Experiment, Google's Orkut, More!
By Angela Natividad
Ready to wave those Fourth of July flags? Before you do, get the skinny on Facebook's gigantic emotion experiment (which may have happened on your news feed). See how brands are jumping on World Cup action, say farewell to Orkut, and find out how to strengthen your content strategy... for whatever device your customer is using. Skim to stay in shape! Read More
share Twitter Facebook LinkedIn
advertisement
Advertisement
My View Agile Marketing Gives Brands the Strategic Power They Need
By Mark Battaglia
By adopting agile marketing, brands can execute plans more strategically. The marketing process becomes more nimble and powerful in responding to changing business or market conditions. Read More
Author Name
share Twitter Facebook LinkedIn
Jul 1
 FREE Seminar—Data Diligence: Leveraging Data to Improve Email Marketing Results
Jul 10
 PRO Seminar—Everything You Ever Wanted to Know About Mobile But Were Afraid to Ask
Jul 11
 Virtual Conference—Retail Marketing: Embracing the Customer-Centric Landscape FREE!
Jul 15
 FREE Seminar—Leveraging Customer Engagement Using Segmentation
Jul 17
 PRO Seminar—The Art of Retention: How to Create Customers for Life
Aug 14
 MarketingProfs University—Search Marketing School
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
advertisement
Advertisement