MarketingProfs This Week: 4 July 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Eight Powerful SlideShare Features You May Not Be Using [Infographic]
2.	#SocialSkim: #LoveWins Across Social, Plus 10 More Stories in This Week’s Roundup
3.	Podcast: Hunting for Unicorns: Preact's Mike Saldi Talks Hiring on Marketing Smarts
4.	PRO Take 10: Use LinkedIn's Newest Features to Boost Your Profile
5.	Survey Says: Marketers' Favorite SEO Tactics and Metrics
6.	Infographic: How to Make Your Workplace Meetings More Productive
7.	My View: Why You Need a Little Elbow Grease When You Use Marketing Automation

Join us on July 7 for our free seminar—How to Create a High Converting B2B Content Experience. You'll discover how to build a compelling content experience to generate leads and boost your conversion rate. Register today.

How-To

Eight Powerful SlideShare Features You May Not Be Using [Infographic]

By Barry Feldman

There are a ton of reasons that top brands—and small companies—are active on SlideShare: It provides an enormous opportunity for any content marketer. Read More

Podcast

Hunting for Unicorns: Preact's Mike Saldi Talks Hiring on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Mike Saldi, formerly of Salesforce.com, now chief customer officer at software company Preact, shares secrets for spotting which applicants are most likely to rock that job you're hiring for. Read More

FOR PRO Members

Take 10: Use LinkedIn's Newest Features to Boost Your Profile

LinkedIn expert Viveka von Rosen will show you how to start using LinkedIn's newest features to boost the effectiveness of your profile. You'll learn how to create a custom image to help define your business, and how to include media to increase credibility and add life to your profile. Read More

Join us on July 10 for our free Demand Generation Virtual Conference to learn how to generate mucho demand for your business while winning the trust of your prospects, customers, and sales team. Three brilliant speakers will give you real world tips you can implement immediately. Register today.

Survey Says

Marketers' Favorite SEO Tactics and Metrics

By Ayaz Nanji

Marketers say creating relevant content is the most effective search engine optimization tactic they employ, according to a recent report from Ascend2. Read More

Quick Take

#SocialSkim: #LoveWins Across Social, Plus 10 More Stories in This Week’s Roundup

By Angela Natividad

Find out how to access Buyable Pins and Facebook Messenger payments, learn about Facebook's ad-revenue-share offer, and hear Mark Zuckerberg's incendiary theory about where social is headed. Skim to stay in social shape! Read More

My View

Why You Need a Little Elbow Grease When You Use Marketing Automation

By Molly Koernke

Marketing automation isn't completely automated. You need to put some effort when using it—or you'll end up with poorly crafted campaigns. Read More

event calendar

Jul 7	FREE Seminar—How to Create a High Converting B2B Content Experience
Jul 9	PRO Seminar—The Zappos Story: Create and Sustain a Culture of Service
Jul 10	Virtual Conference—Demand Generation: 3 online sessions—FREE!
Jul 14	FREE Seminar—Webinar Benchmarks Report
Jul 16	PRO Seminar—Reframe Your Media Strategy to Identify and Engage New Audiences
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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