MarketingProfs This Week

Saturday, July 30, 2022

📋 Table of Contents

1. How B2B Marketers Can Avoid the Bane of Boring Content

2. A Privacy-First World Won't Hurt Your Customer Relationships, It Will Transform Them: Kipp Bodnar on Marketing Smarts

3. Taming Martech Stack Bloat Is Essential to Scaling Revenue

4. The World's Best B2B Conference Kindly Requests the Pleasure of Your Company MarketingProfs B2B Forum

5. How to Use Buyer Reviews in B2B Marketing

6. The Top 10 Workplace Skills Trending on Search

7. How In-House Creative Teams Are Changing

8. Endless Long-Tail Content Marketing MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

How B2B Marketers Can Avoid the Bane of Boring Content
article
How B2B Marketers Can Avoid the Bane of Boring Content
Data this, metrics that... it can be hard to harness basic creativity in the current marketing environment. This article argues for a return to design and a focus on interactive content to break up the monotony. »
A Privacy-First World Won't Hurt Your Customer Relationships, It Will Transform Them: Kipp Bodnar on Marketing Smarts
podcast
A Privacy-First World Won't Hurt Your Customer Relationships, It Will Transform Them: Kipp Bodnar on Marketing Smarts
How important is it to have a privacy-centered strategy in 2022? We chat with Hubspot's Kipp Bodnar about the state of data privacy, first-party data, becoming a more human-focused marketer, and more. Read more and listen in. »
Taming Martech Stack Bloat Is Essential to Scaling Revenue
article
Taming Martech Stack Bloat Is Essential to Scaling Revenue
Too... much... technology... It's time to rethink how your martech stack works and which parts of it are really necessary. Your revenue depends on it. »
The World's Best B2B Conference Kindly Requests the Pleasure of Your Company
MarketingProfs B2B Forum
The World's Best B2B Conference Kindly Requests the Pleasure of Your Company
Here's your long-deserved opportunity to leave your house, come to Boston, hang out for 2-3 days with likeminded marketers—and sharpen your skills, expand your knowledge, and get your career ready for whatever the future holds. B2B Forum is where today's B2B marketers gather for insights, networking, and laughs. This October let's hang out and learn together. »
How to Use Buyer Reviews in B2B Marketing
article
How to Use Buyer Reviews in B2B Marketing
When you're about to spend money on something, chances are you look up reviews of it first. But reviews and ratings aren't useful to buyers alone. Marketers can learn and benefit greatly from taking reviews into account. »
The Top 10 Workplace Skills Trending on Search
infographic
The Top 10 Workplace Skills Trending on Search
Which workplace skills are Americans researching on search engines? To find out, Preply looked at Google Trends search data for 572 keywords related to professional skills. Check out the infographic. »
How In-House Creative Teams Are Changing
research
How In-House Creative Teams Are Changing
In-house creative teams have been growing in size and increasingly focusing on strategy, according to recent research. Check out the study findings. »
Endless Long-Tail Content Marketing
MarketingProfs Master Class
Create original content that your competition can't touch and set up your brand as a thought leader! Learn how in the Using Research for Content and Thought Leadership Master Class. When you complete the class, you'll be ready to survey any audience, distill your data into compelling stories, publish and promote your findings, and stand alone with your content marketing.
Enroll now
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
How to Use Buyer Reviews in B2B Marketing »
Taming Martech Stack Bloat Is Essential to Scaling Revenue »
Why and How Businesses Engage in Social Media Listening »
The Top 10 Workplace Skills Trending on Search [Infographic] »
How to Identify SQLs Based on Sales Intent Behavior: Awareness Stages and Demand Gen »
Event-Led Growth, A Powerful B2B Marketing Strategy: Mark Kilens on Marketing Smarts [Podcast] »
News You Can Use
Updates from around the industry
Conductor and Adthena Form Strategic Partnership to Offer Innovative Search Marketing Solutions for Enterprise Brands MarTech Series
Dstillery Promotes Two Executives With Goal of Further Product Invention, Innovation PR Newswire
Cordial Secures $50M in Series C Funding to Help Marketers Transform Customer Engagement Yahoo Finance
Didomi Releases Consumer Consent Management and Preference Software for North American Market AiThority
RollWorks Expands Journey Events, Further Enabling B2B Sellers to Leverage Vital Account Insights Within CRM Solutions MarTech Series
Drift Appoints Andrew Arocha as Chief Revenue Officer PR Newswire
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